Services
Our service offerings are focused on helping sales and marketing executives plan, build and manage effective online marketing strategies:
Digital Strategy & Planning
- Corporate and business unit digital strategy formulation
- Competitive benchmarking and best practice research
- Interactive marketing and infrastructure audits
- Market opportunity assessments
- Design and development recommendations
- Technology and vendor selection
- Online promotional planning - search, email, and banner/display advertising
Creative & User Experience
- Digital creative strategy
- Online branding and identity
- Communications strategy and content generation
- User experience analysis, planning and design
- User testing and heuristic reviews
- Information architecture planning & design
- Online advertising and rich media planning, design & execution
- Microsites and online games
- Online video and animation ideation
- Mobile programs and applications (iPad, iPhone, Android, Blackberry)
Program Management & Optimization
- Online marketing program management (display, email, search, social media)
- Measurement and analytics (monthly/quarterly reporting, analysis and performance improvement recommendations)