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Digital PhilippinesHow to Get Editorial Links to Your Website25 Creative Content Promotion Strategies12 Link Search Tactics to Prospect Thousands of Link Opportunities

http://digitalphilippines.net/feed/ Link Building That Works http://digitalphilippines.net/how-to-get-editorial-links-to-your-website/ http://digitalphilippines.net/?p=3217 <p>Editorial links are the most powerful type of links given that it signals Google that the brand being linked to is a trusted resource/reference (either it is targeting the homepage of the site or its inner pages/contents).</p> <p>There are three primary elements that can intensify your chances of getting in-content links for your website:</p> <ul><li><a href=”http://digitalphilippines.net/relationship-based-link-building/” target=”_blank”>Strong direct relationships with bloggers and content publishers in the industry</a>.</li> <li>Content seen has a uniquely useful information and unexpected hook, which edges the content piece over pages hosted on competitors’ sites.</li> <li>The brand has a large influence over its community through its published high quality content and coverage/mentions from popular news/media outlets – which makes it easy for the brand to be remembered by top media/content publishers when writing posts for their blogs/sites.</li> </ul><p>Acquiring contextual links editorially from content creators requires extensive amount of effort and time especially for websites who’re still starting out to build their influence and authority from scratch.</p> <p>Tactics that aim to consistently attract editorial links to your content/site would usually take 4 to 6 weeks or even months for brand new websites. Though they’re all time-consuming, these tactics that I’ll be sharing to you are not impossible to do.</p> <h3><span><strong>1. Trust marketing</strong></span></h3> <p>Without trust, it is almost impossible to earn and editorial links, simply because content creators are keen to choosing credible sources/pages that they’d like to mention in their future works.</p> <p>Trust marketing brings edges to new brands without enough to content to compete in the industry. With proper engagement and content development, <a href=”http://digitalphilippines.net/link-building-brand-new-websites/” target=”_blank”>new websites can now attract in-content backlinks</a> from industry-related publishers with trust as its main component of link attraction.</p> <p>Personalize your brand by choosing one team member (prefer it to be your site’s content creator) to spend most of his/her time producing high quality content pieces that’ll be published inside and outside of your company website.</p> <div id=”attachment_3218″ class=”wp-caption aligncenter”><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/leo-wildrich.png”> <p><img class=”wp-image-3218 size-full” src=”http://digitalphilippines.net/wp-content/uploads/2015/01/leo-wildrich.png” alt=”leo-wildrich” width=”430″ height=”430″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/leo-wildrich.png 430w, http://digitalphilippines.net/wp-content/uploads/2015/01/leo-wildrich-150×150.png 150w, http://digitalphilippines.net/wp-content/uploads/2015/01/leo-wildrich-300×300.png 300w” sizes=”(max-width: 430px) 100vw, 430px”/></p> </a> <p class=”wp-caption-text”>Leo Widrich</p> </div> <p>Get him/her engage in niche-specific community platforms like forums and Q&amp;A sites by providing direct and useful answers to topical questions in your industry. Spend at least hour every week for community engagement, because you’ll learn great insights from this activity – i.e. understanding the deepest needs of your target users, which you can use to create a user-generated content that targets a specific group of users (mostly potential linkers).</p> <p><a href=”http://vimeo.com/109239356″ target=”_blank” rel=”nofollow”>Wil Reynolds shared a very interesting presentation on conversion-oriented forum link building</a>. He specifically discussed one ecommerce client who generated <strong>$11,000 revenue</strong> from a simple one-hour a week forum engagement.</p> <p>Trust marketing can also yield contextual links from brands (with pre-existed relationships) through interviewing one of your brand publishers in their own blogs.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/matthew-woodward-roundup1.png”> <p><img class=”aligncenter wp-image-3219″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/matthew-woodward-roundup1.png” alt=”matthew-woodward-roundup” width=”610″ height=”523″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/matthew-woodward-roundup1.png 609w, http://digitalphilippines.net/wp-content/uploads/2015/01/matthew-woodward-roundup1-300×258.png 300w” sizes=”(max-width: 610px) 100vw, 610px”/></p> </a></p> <h3><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/forum-roundup.png”> <p><img class=”aligncenter size-full wp-image-3220″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/forum-roundup.png” alt=”forum-roundup” width=”800″ height=”161″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/forum-roundup.png 800w, http://digitalphilippines.net/wp-content/uploads/2015/01/forum-roundup-300×60.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></h3> <h3><span><strong>2. Invest in scholarships programs</strong></span></h3> <p>For brands with big marketing budgets, setting up a scholarship program and publishing a page on it is one of the effective ways to earn reputable backlinks nowadays. Educational institution sites and government pages tend to link to scholarship programs that provides intrinsic value to their target visitors and users.</p> <p>Though most of the time there’s only link that can be built from a single domain using this link acquisition technique (scholarship link building), still the relevant traffic and assisted conversion it can bring to the website are very much promising for the business.</p> <p>This client of mine in the education niche acquired <strong>62 .edu links</strong> through its scholarship program – which adds hundreds of referral traffic to his website and helps the site rank for relevant industry keywords.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/ahrefs-education.png”> <p><img class=”aligncenter size-full wp-image-3221″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/ahrefs-education.png” alt=”ahrefs-education” width=”800″ height=”365″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/ahrefs-education.png 800w, http://digitalphilippines.net/wp-content/uploads/2015/01/ahrefs-education-300×137.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p>You can request for a profile section from your target linker to explain more details about your program. This will entice users from other sites to visit your scholarship page and contact you for future partnership programs (this might get you additional editorial links from potential linkers).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/education-site-edu-links.png”> <p><img class=”aligncenter size-full wp-image-3222″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/education-site-edu-links.png” alt=”education-site-edu-links” width=”785″ height=”631″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/education-site-edu-links.png 785w, http://digitalphilippines.net/wp-content/uploads/2015/01/education-site-edu-links-300×241.png 300w” sizes=”(max-width: 785px) 100vw, 785px”/></p> </a></p> <h3><span><strong>3. Do secondary-competitor reverse engineering</strong></span></h3> <p>Competitor backlink building is not just creating a huge list of backlinks earned/built by competitors but also understanding the relationships of linking pages and the page/site being linked to.</p> <p>Reverse engineering (other term for competitor backlink building) can provide you an easy way to earn your first set of links (without need to prospect for targets from scratch).</p> <p>The most common reverse engineering method is finding websites that currently rank in search results for your target keywords (either these keywords are commercial, transactional or blog-related).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/plumbing-florida.png”> <p><img class=”aligncenter size-full wp-image-3223″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/plumbing-florida.png” alt=”plumbing-florida” width=”491″ height=”533″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/plumbing-florida.png 491w, http://digitalphilippines.net/wp-content/uploads/2015/01/plumbing-florida-276×300.png 276w” sizes=”(max-width: 491px) 100vw, 491px”/></p> </a></p> <p>Though this approach is pretty much powerful for local-based businesses, adding a few more ways to improve your reverse engineering process is definitely worth to try out in order to lessen footprints caused by building links also gained by your competitors.</p> <p>Target links seen in resource pages as your secondary competitors when doing reverse engineering activity.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/other-link-opps.png”> <p><img class=”aligncenter size-full wp-image-3224″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/other-link-opps.png” alt=”other-link-opps” width=”383″ height=”399″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/other-link-opps.png 383w, http://digitalphilippines.net/wp-content/uploads/2015/01/other-link-opps-288×300.png 288w” sizes=”(max-width: 383px) 100vw, 383px”/></p> </a></p> <p>You can build a larger list of link prospects using this approach given that most of the time, links in those resource pages are not visible in search results.</p> <p>Use <a href=”https://ahrefs.com/” target=”_blank” rel=”nofollow”>Ahrefs</a>, <a href=”https://moz.com/researchtools/ose/”>OSE</a> or other third-party link analysis tools to track existing links of those secondary competitors. You can apply any of the following link tactics to acquire those editorial links:</p> <ul><li>Pitch webmasters who have resource pages with broken links in them and ask if they’ll be interested to replace their defunct links with hyperlinks pointing to your website and to your other suggested resources (choose non-competitor links as your other suggested links, so as not to help your competitors gain the same amount of links your brand is getting).</li> <li>Contribute on industry blogs that have high search share and engagement level to build recurring links to your content(s) every week/month. Ask their content managers if you can apply to become their regular content contributors.</li> <li>Understand how your primary competitors (prospected from search results) and secondary competitors (other links in your target resource pages) acquired their current editorial links. They may have used any of these tactics: <a href=”http://backlinko.com/high-quality-backlinks” target=”_blank” rel=”nofollow”>moving man method</a><strong>, press pitching or social link building</strong>.</li> </ul><p>Once you’ve created a giant list of link prospects through reverse engineering, you can now create a link strategy/plan to build those in-content links.</p> <h3><span><strong>4. Profile editorial links from content contributor/speaking opportunities</strong></span></h3> <p>A brand ambassador with a superb expertise in an industry often receives speaking and content contribution opportunities because he is recognized as one of the top influencers through his valuable contribution on top industry blogs and his non-profit social and community engagement.</p> <p>Target corporate speaking and authority blogs for speaking and content contribution opportunities since most of the time, they allow individual profile pages for each of their contributors/speakers which’ll make it easy for target participants and readers to know more about their authors/speakers.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/glen-dimaandal-smx.png”> <p><img class=”aligncenter size-full wp-image-3225″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/glen-dimaandal-smx.png” alt=”glen-dimaandal-smx” width=”694″ height=”183″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/glen-dimaandal-smx.png 694w, http://digitalphilippines.net/wp-content/uploads/2015/01/glen-dimaandal-smx-300×79.png 300w” sizes=”(max-width: 694px) 100vw, 694px”/></p> </a></p> <p>Other opportunities to earn editorial links from profile pages include:</p> <ul><li>Sponsorship and exhibit programs for local and international events, which allows sponsors to expose their brand to a wide variety of potential customers/clients both offline and online.</li> <li>Local or international volunteerism on popular events with an opportunity to be mentioned in a volunteers’ list (specific brands) in a separate page of their website (there are cases that they also publish profile pages for brands who volunteered to the event).</li> </ul><p>Invest in networking with other brands in your industry (should be non-competitors) to earn unexpected in-content links from voluntary events in industry-related events and seminars.</p> <h3><span><strong>5. Quoted insights</strong></span></h3> <p>In today’s digital marketing, content creation is now a requirement for every brand who wants to build and earn non-manipulative links from reputable websites/blogs.</p> <p>When producing high quality content, it is imperative to add unique insights/quotes coming from your brand ambassadors and content creators in order to make your content comprehensive to read or to consume.</p> <p>This approach allows you to earn voluntary-given backlinks from bloggers and researchers who want to use your content creator’s quotes/insights contained in your content.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/quotes-cited.png”> <p><img class=”aligncenter size-full wp-image-3226″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/quotes-cited.png” alt=”quotes-cited” width=”556″ height=”220″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/quotes-cited.png 556w, http://digitalphilippines.net/wp-content/uploads/2015/01/quotes-cited-300×119.png 300w” sizes=”(max-width: 556px) 100vw, 556px”/></p> </a></p> <p>Make a consistent effort to produce high quality content on your website that have information that is found nowhere else (this element is commonly called unexpected hook).</p> <h3><span><strong>6. Optimize your pages for natural language optimization type</strong></span></h3> <p>Natural language patent was released last November as a method for Google to extract data from an authority page listed in search results in order to provide a direct answer to a specific search query.</p> <p>This allows many authority pages to be seen by new search users as a recommended answer for a specific questions/query.</p> <p>Add information to your page that is straightforward and that suits a specific search query or keyword phrase (e.g. symptoms of diabetes).</p> <p>You can link to your page from other related internal pages in order for your new visitors to see your main target page. This will also help the page to increase its page authority and rank for that specific query.</p> <p>This approach may help your page be seen by researchers or bloggers in that specific area, which will eventually help your content to earn editorial links from their blogs/sites.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2015/01/symptoms-of-diabetes.png”> <p><img class=”aligncenter size-full wp-image-3227″ src=”http://digitalphilippines.net/wp-content/uploads/2015/01/symptoms-of-diabetes.png” alt=”symptoms-of-diabetes” width=”651″ height=”625″ srcset=”http://digitalphilippines.net/wp-content/uploads/2015/01/symptoms-of-diabetes.png 651w, http://digitalphilippines.net/wp-content/uploads/2015/01/symptoms-of-diabetes-300×288.png 300w” sizes=”(max-width: 651px) 100vw, 651px”/></p> </a></p> <p>Here are other resources that you can check out for more information on this topic:</p> <p><em>We recently launched our new agency – <a href=”http://digitalphilippines.net/linkcore-media-link-building-company/” target=”_blank”>LinkCore Media</a>, a link development and content marketing agency. If you’re looking for a <a href=”http://digitalphilippines.net/link-building-services/” target=”_blank”>high quality link building service</a>, then you can c<a href=”http://digitalphilippines.net/contact/” target=”_blank” rel=”nofollow”>ontact our team</a> to help you create a link strategy that fits your brand and industry.</em></p> <hr/><div class=”wpb_row vc_row-fluid”> <div class=”vc_span12 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_row vc_row-fluid”> <div class=”vc_span4 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_single_image wpb_content_element vc_align_center”> <div class=”wpb_wrapper”> <p><img width=”208″ height=”288″ src=”http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook.jpg” class=” vc_box_border_grey attachment-full” alt=”digital-philippines-ebook” srcset=”http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook.jpg 208w, http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook-152×210.jpg 152w” sizes=”(max-width: 208px) 100vw, 208px”/></p> </div> </div> </div> </div> <div class=”vc_span8 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element”> <div class=”wpb_wrapper”> <h4>Get the Link Building Starter Kit</h4> <ul><li>Six month link building plan for new and established websites</li> <li>Actionable tips to assess and analyze your backlink profile</li> <li>11 solid ways to find ideas for your content</li> <li>11 outreach templates from the world’s best link builders</li> </ul><p>Subscribe and get this awesome ebook today!</p> </div> </div> </div> </div> </div> </div> </div> </div> <p><strong><a href=”https://blockads.fivefilters.org”></a></strong> <a href=”https://blockads.fivefilters.org/acceptable.html”>(Why?)</a></p> Thu, 01 Sep 2016 01:01:56 +0000 Venchito Tampon article How to Get Editorial Links to Your Website | Digital Philippines Editorial links are the most powerful type of links given that it signals Google that the brand being linked to is a trusted resource/reference (either it is targeting the homepage of the site or its inner pages/contents). There are three primary elements that can intensify your chances of getting in-content links for your website: Strong… http://digitalphilippines.net/how-to-get-editorial-links-to-your-website/ http://digitalphilippines.net/wp-content/uploads/2015/01/How-to-Get-Editorial-Links-to-Your-Website.jpg en-US text/html http://digitalphilippines.net/how-to-get-editorial-links-to-your-website/ Link Development http://digitalphilippines.net/creative-content-promotion-strategies/ http://digitalphilippines.net/?p=2930 <p>If there is one thing you shouldn’t forget about content marketing, it is implementing a solid and creative strategy to promote your content assets to your target audience.</p> <p>A strategic content promotion plan would help you in so many branding activities, such as:</p> <ul><li>Building communities (sub-groups of your target audience) that are exposed to your brand, which can help your future content get social shares in its first days after launch.</li> <li>Increasing the probability that bloggers in your space would link to your content (especially if your content is worth sharing to their readers).</li> <li>Engaging with popular media outlets in your local and niche vertical who would be interested to cover news or stories about your brand, which would be made easy if they’re attracted to new information or ideas from your content.</li> <li>Generating leads/sales through referral links from popular blogs/sites and connections built with influencers during the process of promoting your content.</li> </ul><p>If you already decided to invest your time and effort in showing your content to your target audience (especially those who still don’t know your asset), then you can follow at least ten of the content promotion strategies I listed below.</p> <h3><span><strong>1. Multiple-effect email outreach</strong></span></h3> <p>Content promotion through outreach is done in a one to one person basis (unless you’re doing an email blast for your campaign).</p> <p>If you send 100 emails and you get a 10% click through rate, it means that you have an additional 10 visitors on your site (assuming we exclude those people who were referred by your recipients to visit your site as well).</p> <p>The chances of getting more visitors who will likely to share your content depend on the number of recipients and emails you send to them. The larger your list of recipients, the more new visitors you should expect to see in your Google Analytics account.</p> <p>You can make this 1-to-1 email outreach work more effective by adding a few texts to your email template.</p> <p>You can actually increase the chances of getting a few more visitors from a single email using this simple approach.</p> <p>How?</p> <p><strong>Step 1:</strong> Find generic branded emails in your list of prospects. Examples of the types of emails you should look at are:</p> <p><strong>Step 2:</strong> Add these simple lines to your email template (beginning and end of your email).</p> <p><em>I noticed that your team tweeted a [topic] post on [Site Name].</em></p> <p><em>Happy to hear a feedback from your team.</em></p> <p><strong>Step 3:</strong> Add this subject line to your email.</p> <p><em>A post that your team might want to see</em></p> <p><strong>Step 3:</strong> Click the <em>send</em> button (or schedule your email if you are used to it).</p> <p>Because you allow your email to be read by a team, you have chances of getting more shares from each person in that group (once they passed it on to one another). Additional visitors to your website and followers would be possible if your content captures their interests.</p> <h3><span><strong>2. Invest in building interview opportunities</strong></span></h3> <p>Interviews are open doors to show off your expertise and improve your site discovery by allowing people to visit your best pages/content (which will help them decide if they want to follow your brand in a regular basis).</p> <p>How to open interview opportunities?</p> <p><strong>Step 1:</strong> Create an interview page.</p> <p>You don’t need a highly skilled graphic designer to create a well-designed interview page for your website.</p> <p>You can do it by yourself. Here is an example of how a high quality interview page looks like:</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/interview-page.png”> <p><img class=”aligncenter size-full wp-image-2931″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/interview-page.png” alt=”interview page” width=”515″ height=”547″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/interview-page.png 515w, http://digitalphilippines.net/wp-content/uploads/2014/10/interview-page-282×300.png 282w” sizes=”(max-width: 515px) 100vw, 515px”/></p> </a></p> <p>An interview page should consist of the following:</p> <ul><li>Your expertise or topics you’d like to discuss about (you can use this as your introductory sentence)</li> <li>Interview requirements including audience type and the topic of the interview (number of email list is optional).</li> <li>Contact form</li> </ul><p><strong>Step 2:</strong> Make this page visible to your visitors.</p> <p>There are a few things you can do to add more visibility to your interview page:</p> <ul><li>Add a menu linking to your interview page.</li> <li>Link to it from your <em>about us</em></li> <li>Design a simple advertisement and make it sticky in the sidebar of your website (you can use <a href=”https://wordpress.org/plugins/q2w3-fixed-widget/” target=”_blank” rel=”nofollow”>Q2W3Fixed Plugin</a>).</li> </ul><p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/interview-menu.png”> <p><img class=”aligncenter size-full wp-image-2932″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/interview-menu.png” alt=”interview menu” width=”800″ height=”104″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/interview-menu.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/interview-menu-300×39.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 3:</strong> Promote your interview page.</p> <p>Share your page in your social profiles.</p> <p>You can also link to your interview page from your newsletter, once in a while to boost its visibility.</p> <p>As you consistently produce more high quality content on your blog, your chances of getting interview opportunities are higher.</p> <p>Few more tips to maximize your interviews:</p> <ul><li>Build second-tier links to pages that are already linking to your site through referencing them from your interviews (add a descriptive call to action when linking to those pages to entice clicks and shares).</li> <li>Use your interviews to capture subscribers from blogs where interviews are hosted.</li> <li>Promote your contributions through linking to them from your about us page (this will add some trust and build stronger relationships with the interviewers, allowing you to get some more interviews).</li> </ul><h3><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/about-us-page.png”> <p><img class=”aligncenter size-full wp-image-2933″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/about-us-page.png” alt=”about us page” width=”619″ height=”395″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/about-us-page.png 619w, http://digitalphilippines.net/wp-content/uploads/2014/10/about-us-page-300×191.png 300w” sizes=”(max-width: 619px) 100vw, 619px”/></p> </a><span><strong>3. Guest blogging post benefits</strong></span></h3> <p>Guest blogging has a lot of benefits even after you got a link and shares from the content distributed site.</p> <p>You can promote your content to people who’ve shared your recent guest post and get them share your newest content as well. Given that they already know your brand through the caliber of your content, it’s easy to entice them to share your content (assuming you exceeded their expectations as readers).</p> <p>How to do it?</p> <p><strong>Step 1:</strong> Identify social shares of your recent guest post using <a href=”http://topsy.com/” target=”_blank” rel=”nofollow”>Topsy</a>. Grab the URL of your guest post and paste it on the search box. Then click the search button.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/copy-paste-topsy.png”> <p><img class=”aligncenter size-full wp-image-2934″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/copy-paste-topsy.png” alt=”copy-paste-topsy” width=”619″ height=”212″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/copy-paste-topsy.png 619w, http://digitalphilippines.net/wp-content/uploads/2014/10/copy-paste-topsy-300×102.png 300w” sizes=”(max-width: 619px) 100vw, 619px”/></p> </a></p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/topsy-social-sharers.png”> <p><img class=”aligncenter size-full wp-image-2935″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/topsy-social-sharers.png” alt=”topsy-social-sharers” width=”800″ height=”441″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/topsy-social-sharers.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/topsy-social-sharers-300×165.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> Check if those social sharers have their own websites or blogs. If they have, include them in your Twitter spreadsheet.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/twitter-spreadsheet.png”> <p><img class=”aligncenter size-full wp-image-2936″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/twitter-spreadsheet.png” alt=”twitter spreadsheet” width=”800″ height=”103″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/twitter-spreadsheet.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/twitter-spreadsheet-300×38.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 3:</strong> Find their email addresses using any of the following tools.</p> <ul><li>Twitter Google search (<em>inurl:twitter.com/venchito14 “email” OR “at” “dot”)</em></li> <li><a href=”http://whois.net/” target=”_blank” rel=”nofollow”>Whois</a></li> <li>Basic email placement pages (about us, contact us, get in touch, etc..)</li> <li><a href=”https://chrome.google.com/webstore/detail/rapportive/hihakjfhbmlmjdnnhegiciffjplmdhin” target=”_blank” rel=”nofollow”>Rapportive</a> in Gmail</li> </ul><p><strong>Step 4:</strong> Send them outreach emails using the template below.</p> <p><em>Hi [Name],</em></p> <p><em>I noticed that you shared [topic post] on [Shared which post]. I appreciate your social sharing a lot.</em></p> <p><em>Just wondering if you’d like to see my latest 4000-word ultimate guide about [topic].</em></p> <p><em>Please let me know if you want to check it out.</em></p> <p><em>Regards,</em></p> <p><em>[Your Name]</em></p> <p><strong>Why this outreach works?</strong></p> <ul><li>You thank the person who shared your post.</li> <li>You make your description strategic and short (<em>e. 4000-word ultimate guide)</em>.</li> <li>Ask for feedback (<em>indirect enticement of response)</em></li> </ul><h3><span> <strong>4. </strong><strong>Send exclusive content to twitter list</strong> <strong>(list of followers who retweet/favorite your posts)</strong></span></h3> <p>Your brand needs a community whether you’re a one man team or handling hundreds of team members.</p> <p>Building a solid community these days is easy with social media marketing.</p> <p>If you’re actively sharing posts on Twitter or at least engaging your followers through retweet and favorite activities, then you should start creating Twitter lists to leverage your engagement and increase social following even more.</p> <p>You won’t just create a list and leave things behind.</p> <p>You should think of an exclusive content that you’ll provide to them to strengthen connections and attract more social followers through their behaviors of sharing your content to their followers.</p> <p>Here is a simple step by step guide to apply this content promotion method:</p> <p><strong>Step 1:</strong> Find all social followers who mentioned you in their tweets. Most of the time, these are your followers who also shared your content before.</p> <p>You can use <a href=”http://snapbird.org/” target=”_blank”>SnapBird</a> to find them.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/snapbird.png”> <p><img class=”aligncenter size-full wp-image-2937″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/snapbird.png” alt=”snapbird” width=”767″ height=”623″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/snapbird.png 767w, http://digitalphilippines.net/wp-content/uploads/2014/10/snapbird-300×243.png 300w” sizes=”(max-width: 767px) 100vw, 767px”/></p> </a></p> <p><strong>Step 2:</strong> Create a twitter list. Include all followers whom you think you can share your content to.</p> <p><strong><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/create-twitter-list.png”> <p><img class=”aligncenter size-full wp-image-2938″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/create-twitter-list.png” alt=”create-twitter-list” width=”343″ height=”159″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/create-twitter-list.png 343w, http://digitalphilippines.net/wp-content/uploads/2014/10/create-twitter-list-300×139.png 300w” sizes=”(max-width: 343px) 100vw, 343px”/></p> </a>Step 3:</strong> <span>Ask or find their email addresses. You have two options: send them personal messages and ask if they can give you their email addresses or manually search their contacts using email finder tools mentioned earlier.</span></p> <p><strong>Step 4:</strong> Send them exclusive content via email. You can use this email template below:</p> <p><em>Hi [Name],</em></p> <p><em>I’m [Name], [Position] at [Company Name]. I saw that you tweeted my post on [Blog Name]. I appreciate it a lot.</em></p> <p><em>I just want to ask if you’d been interested to check out an ultimate guide for [topic]. This is something that I’ve been working on for the past 3 months and would only want to share exclusively to my active followers.</em></p> <p><em>Please let me know if you’re interested.</em></p> <p><em>Happy tweeting!</em></p> <p><em>Regards,</em></p> <p><em>[Your Name]</em></p> <h3><span><strong>5. Schedule your reply emails appropriately</strong></span></h3> <p>If you’ve been doing outreach for content promotion for quite a long time now, you know that one of the important factors that affects email open rates is the timing of outreach.</p> <p>If you schedule your initial outreach email at the best time your recipients would likely to open it, make sure that you also do the same thing with your reply emails.</p> <p>The reason why conversations were stopped is that the second to third reply emails were received by prospects during non-peak hours. If you can schedule your reply email at the time your prospect replies to you in your initial outreach, you’ll get much success from it.</p> <p>To schedule your follow up emails, you can use <a href=”http://rightinbox.com/” target=”_blank”>Right Inbox</a>.</p> <p><strong>Step 1:</strong> Open your Gmail account, then click the <em>Compose button</em>.</p> <p><strong>Step 2:</strong> Write your message and subject line then add your recipient’s email address.</p> <p><strong>Step 3:</strong> Schedule your email at the time your prospect replies to your initial outreach.</p> <p><strong>Step 4:</strong> Send your email.</p> <p><span><strong> Further reading</strong></span></p> <h3><span><strong>6. Use your preferred anchor texts when describing your content</strong></span></h3> <p>The old school way of letting your link prospect know about which anchor text you prefer to be used (in linking to your content) is to directly tell him the anchor text (e.g. <em>Would you please link to me using this anchor text: payday loans)</em>.</p> <p>That link building practice won’t get much success today as it will make your email look like spam.</p> <p>One way to actually make this linking practice still work is to add some phrases to your email to describe the content that you want to promote.</p> <p>How to do it?</p> <p><strong>Step 1:</strong> Edit your email template. Instead of only using these texts– <em>if you want to check out my post, you can click on this link,</em> you can actually add some descriptive phrase to your email.</p> <p><em>If you want to check out my <span>broken link building guide</span>, you can check out this link: (link here).</em></p> <p><strong>Step 2:</strong> Add your subject line and your recipient’s email address.</p> <p><strong>Step 3:</strong> Click the <em>send button</em>.</p> <h3><span><strong>7. Use popular hashtags in your tweets</strong></span></h3> <p>Hashtags add more social visibility to your tweet, making it easy for your tweets to be seen by active social participants other than your followers.</p> <p>If you will add popular and relevant hashtags to your tweets, you will have chances of increasing your tweets’ social discovery.</p> <p>How to do it?</p> <p><strong>Step 1:</strong> Go to <a href=”https://www.hashtags.org/” target=”_blank”>Hashtags.org</a>. Scroll down the page and look at the <em>popular hashtags</em> section.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/popular-hashtags.png”> <p><img class=”aligncenter size-full wp-image-2940″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/popular-hashtags.png” alt=”popular hashtags” width=”385″ height=”344″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/popular-hashtags.png 385w, http://digitalphilippines.net/wp-content/uploads/2014/10/popular-hashtags-300×268.png 300w” sizes=”(max-width: 385px) 100vw, 385px”/></p> </a></p> <p><strong>Step 2:</strong> Use relevant hashtags to your tweets. If you are in the business niche, you can regularly use the hashtag “sales”.</p> <p><strong>Step 3:</strong> Do it religiously.</p> <h3><span><strong>8. Reduce link noise ratio by estimating the number of external links</strong></span></h3> <p>Obtaining a link from a resource page is tough these days as there are a lot of success factors that will make your broken and resource page link building works, including:</p> <ul><li>Relevancy and utility of the content suggested adding to the page.</li> <li>Real purpose of the page listing all the links and resources in it.</li> </ul><p>Another success factor to consider is the number of external links in a resource page.</p> <p>If there are too many listed links, the probability of earning the link is low and the value you’ll get from it (if in case, you earn that link) will be diminished by the dissemination of page authority to several external linking pages (the higher the number of external links, the lower link juice you’ll get).</p> <p>The main point is to find a relevant resource page that have a fair amount of external links.</p> <p>How to identify the number of external links in a resource page</p> <p><strong>Step 1:</strong> Plug in the URL of the resource page to <a href=”https://ahrefs.com/?source=digitalphilippines” target=”_blank” rel=”nofollow”>Ahrefs</a>.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-external-link.png”> <p><img class=”aligncenter size-full wp-image-2941″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-external-link.png” alt=”ahrefs external link” width=”800″ height=”70″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-external-link.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-external-link-300×26.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> Go to <em>Outgoing links tab</em> – <em>Linked Domains</em>.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/outgoing-links-ahrefs.png”> <p><img class=”aligncenter size-full wp-image-2942″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/outgoing-links-ahrefs.png” alt=”outgoing links ahrefs” width=”800″ height=”158″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/outgoing-links-ahrefs.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/outgoing-links-ahrefs-300×59.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 3:</strong> Look at the number of results. If it is more than 100, then find another resource page to prospect on.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/number-of-results-ahrefs.png”> <p><img class=”aligncenter size-full wp-image-2943″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/number-of-results-ahrefs.png” alt=”number of results ahrefs” width=”800″ height=”264″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/number-of-results-ahrefs.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/number-of-results-ahrefs-300×99.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p>The reason why you need to consider the number of external links is to increase the probability that you’ll going to get the link once you start reaching out to the target linker.  The higher the number of external links in a resource page, the lower the chances of earning your desired backlink.</p> <h3><span><strong>9. Use manage subscriptions link instead of unsubscribe link in your newsletter</strong></span></h3> <p>When people are not satisfied with your newsletter content (email), they usually want to find the unsubscribe link to get rid immediately of all your future promotional emails.</p> <p>This will obviously decrease the number of your subscribers in your email list.</p> <p>But you can avoid people to unsubscribe to your blog but at the same time allowing them to do it if they decided to do so.</p> <p>How?</p> <p><strong>Step 1:</strong> Go to your email marketing tool settings (for this example, I use <a href=”http://mailchimp.com/” target=”_blank” rel=”nofollow”>Mailchimp</a>).</p> <p><strong>Step 2:</strong> Go to settings (for Mailchimp: Campaigns – Design). Then select a template.</p> <p><strong>Step 3:</strong> Edit the footer section by changing the <em>unsubscribe text</em> to <em>manage subscription</em>.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/manage-subscription.png”> <p><img class=”aligncenter size-full wp-image-2944″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/manage-subscription.png” alt=”manage subscription” width=”800″ height=”194″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/manage-subscription.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/manage-subscription-300×72.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 4:</strong> Click <em>Save &amp; Close</em> button.</p> <h3><span><strong> 10. </strong><strong>Build links from non-English blogs</strong></span></h3> <p>If you limit your link building strategy to relevant niche and local blogs, you will be boxed with link opportunities surrounding your space only.</p> <p>But if you go a step further and look for non-English blogs that can translate your content to other languages, you’ll find much success with it in terms of building high quality backlinks.</p> <p>How to do it?</p> <p><strong>Step 1:</strong> Use your descriptive keywords as your search queries and add the site search operator to it (e.g. <em>online marketing blog site:.fr)</em>.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/non-english-site-search.png”> <p><img class=”aligncenter size-full wp-image-2945″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/non-english-site-search.png” alt=”non english site search” width=”628″ height=”595″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/non-english-site-search.png 628w, http://digitalphilippines.net/wp-content/uploads/2014/10/non-english-site-search-300×284.png 300w” sizes=”(max-width: 628px) 100vw, 628px”/></p> </a></p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/french-website.png”> <p><img class=”aligncenter size-full wp-image-2946″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/french-website.png” alt=”french website” width=”800″ height=”461″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/french-website.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/french-website-300×172.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> Populate your list by prospecting more related non-English blogs. Use the <em>related</em> search operator as your search query.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/related-french.png”> <p><img class=”aligncenter size-full wp-image-2947″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/related-french.png” alt=”related french” width=”610″ height=”537″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/related-french.png 610w, http://digitalphilippines.net/wp-content/uploads/2014/10/related-french-300×264.png 300w” sizes=”(max-width: 610px) 100vw, 610px”/></p> </a></p> <p><strong>Step 3:</strong> Reach out to your list of non-English blog owners and ask if they’d be interested to translate your content to other languages and publish it on their blogs. You can use this email template below:</p> <p><em>Hi [Name],</em></p> <p><em>I’m [Name], [Position] at [Company Name]. Heads-up to your recent post about [topic]. Thanks for  sharing it.</em></p> <p><em>By the way, I’d like to share my recent link building guide on [topic]. I’m wondering if you’d be interested to translate it to [language].</em></p> <p><em>Please let me know your feedback.</em></p> <p><em>Thank you,</em></p> <p><em>[Your Name]</em></p> <h3><span><strong>11. Interlink relevant client posts</strong></span></h3> <p>If you’re working on several link development campaigns that are all in the same industry, you can maximize every post/page you’re getting links for each of those campaign.</p> <p>However, you have to be careful with it because you don’t want Google to see some kind of footprint in your campaigns. Make sure you include your client’s domain to your other client’s target page when they are only relevant to each other.</p> <p>Here’s how to do it.</p> <p><strong>Step 1:</strong> Find a topic that will allow you to include two separate domains of your clients in a single blog post (assuming in this example it is a guest contributed article).</p> <p>There’s no tool that you can use here. Use your brain.  Be creative and target a non-very specific topic as much as possible.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/semrush-post.png”> <p><img class=”aligncenter size-full wp-image-2948″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/semrush-post.png” alt=”semrush post” width=”800″ height=”496″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/semrush-post.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/semrush-post-300×186.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> Write the post.</p> <p>Here are a few things that you can consider when you want to apply this approach:</p> <ul><li>Use list post as your content format to make it easier for two domains to be included in that single post (just make sure both domains have the same offerings – e.g. both have WordPress plugins).</li> <li>Use one domain as your example (in case you want a case study type of post) and just link to the content page or category page of your other client’s domain.</li> <li>Use one domain’s image (link to the homepage URL/post URL if possible, not to the attachment URL) as your featured or secondary image, then just contextually link to your other client’s domain from the same blog post.</li> <li>If there’s no chance to include both domains, don’t try to do it (always remember that one post must have one message/information to discuss about).</li> </ul><p><strong>Step 3:</strong> Publish and promote the post.</p> <p>If you’re handling multiple clients (4 or more) all in the same industry, you can maximize all your linking opportunities by following this content promotion strategy.</p> <p>Even if it is an image linking to a homepage URL of one of your client’s domain, it is still worth it, especially if the page/post is relevant to the domain.</p> <h3><span><strong>12. Produce regular round-up posts on Google+</strong></span></h3> <p>If you’re still not leveraging Google+ as one of your content promotion platforms for your brand, then you’re missing a lot of marketing opportunities.</p> <p>Posting weekly roundups on your Google+ profile can help you in so many ways, such as:</p> <ul><li>Increasing your Google+ engaged followers.</li> <li>Build connections with Google+ influencers particularly those authors of articles you’ve mentioned in your round-ups.</li> <li>Amplify your content through link inclusion in the round-up, engagement (+1s, share, etc..) and sharing activities from Google+ influencers in your space.</li> </ul><p>Here’s how you can effectively apply this technique to your content promotion plan.</p> <p><strong>Step 1:</strong> Create a list of weekly popular content (slide decks, articles, guides, courses, etc..) in your industry. You can quickly find them on your niche community site (for online marketing niche, you can visit Inbound.org to find daily best articles).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-google-plus-roundup.png”> <p><img class=”aligncenter size-full wp-image-2950″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-google-plus-roundup.png” alt=”spreadsheet google plus roundup” width=”583″ height=”372″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-google-plus-roundup.png 583w, http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-google-plus-roundup-300×191.png 300w” sizes=”(max-width: 583px) 100vw, 583px”/></p> </a></p> <p><strong>Step 2:</strong> Write your Google+ post. You can follow this simple format.</p> <p>Use categories to classify your list of resources and to add hashtags to your post (which can help  increase the post’s visibility and popularity).</p> <p>Write a call-to-action at the end of the post to encourage your social followers to check out your next roundup posts.</p> <p><strong>Step 3:</strong> Promote your Google+ weekly roundup.</p> <p>To promote your roundups, you can share them to your email subscribers, site visitors (by linking to it from your blogroll links) and on your Twitter profile.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/blogroll-google-plus.png”> <p><img class=”aligncenter size-full wp-image-2951″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/blogroll-google-plus.png” alt=”blogroll google plus” width=”215″ height=”415″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/blogroll-google-plus.png 215w, http://digitalphilippines.net/wp-content/uploads/2014/10/blogroll-google-plus-155×300.png 155w” sizes=”(max-width: 215px) 100vw, 215px”/></p> </a></p> <p>Posting weekly roundups with links pointing to your site’s internal pages is better compared to single posting of your article on Google+. Your roundups could earn more social shares and +1s than your self-promoting posting on that social platform.</p> <h3><span><strong> 13. Increase homepage links with simple email outreach</strong></span></h3> <p>Choosing between a homepage link and a deep link, when pursuing links, is still a debate today.</p> <p>In my opinion, both have benefits to your website:</p> <ul><li>Building links to your homepage could pass authority and link juice to your sub-pages and posts.</li> <li>Deeps links will prove that your other pages/posts aside from your homepage are serving your visitors appropriately.</li> </ul><p>Let’s move on to building homepage links to your website.</p> <p>Here’s how you can do it.</p> <p><strong>Step 1:</strong> Export all links pointing to your website (whether homepage or deep pages). You can use any of your favorite link building tools (Ahrefs, OSE or Monitor Backlinks).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/raw-data-export.png”> <p><img class=”aligncenter size-full wp-image-2952″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/raw-data-export.png” alt=”raw data export” width=”621″ height=”545″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/raw-data-export.png 621w, http://digitalphilippines.net/wp-content/uploads/2014/10/raw-data-export-300×263.png 300w” sizes=”(max-width: 621px) 100vw, 621px”/></p> </a></p> <p><strong>Step 2:</strong> Remove unnecessary columns and only remain columns for page rank (Ahrefs rank), referring page URL, referring page title,  number of external links, link URL and link title).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-homepage-links.png”> <p><img class=”aligncenter size-full wp-image-2953″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-homepage-links.png” alt=”spreadsheet homepage link” width=”1000″ height=”174″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-homepage-links.png 1000w, http://digitalphilippines.net/wp-content/uploads/2014/10/spreadsheet-homepage-links-300×52.png 300w” sizes=”(max-width: 1000px) 100vw, 1000px”/></p> </a></p> <p><strong>Step 3:</strong> Sort by Ahrefs Rank and Domain Rank (highest to lowest).</p> <p><strong>Step 4:</strong> Check out corresponding referring page URLs of non-homepage links in the Link URL tab. (e.g. if you see a <a href=”http://www.domain.com/blogpost”>www.domain.com/blogpost</a> in the Link URL column, and its corresponding referring page URL is <a href=”http://www.referringdomain.com/blogpost1″>www.referringdomain.com/blogpost1</a> , then visit the latter URL).</p> <p><strong>Step 5:</strong>  Identify if the deep link placed in the referring URL can still be changed to homepage URL. You can consider the following things:</p> <ul><li>If contextually placed within the content, check if it makes sense to replace the link with homepage URL, i.e. it will not deteriorate the overall message of that section of the content.</li> <li>Identify descriptions to the link (e.g. According to Moz, the large portion [link]). If it mainly describes the content to the site’s inner page, then it could be impossible for content managers to edit the text and link.</li> </ul><p><strong>Step 6:</strong> Reach out to the content manager and ask to change the deep link to homepage link. You can use this email template from <a href=”http://rosshudgens.com/” target=”_blank” rel=”nofollow”>Ross Hudgens</a>.</p> <p><em>Hey NAME,</em></p> <p><em>Thanks so much for covering our recent article. QUICK CUSTOM RESPONSE TO COVERAGE.</em></p> <p><em>Anyway, I’m reaching out today with a small request – is it possible to link to our homepage, http://WEBSITE.com where you mention BRANDNAME on the post? I think it would add additional value/context to your readers, and of course, would be much appreciated as well.</em></p> <p><em>Thanks so much for considering and if nothing else, consider this email a thanks!</em></p> <p><em>Cheers,</em></p> <p><em>NAME</em></p> <h3><span><strong>14. Tag and category-based infographic promotion</strong></span></h3> <p>Infographic marketing is not a common content-based initiative today. Several brands had already invested into this content creation process because of the value infographic could provide to a certain brand or website (i.e. reach, branding and SEO benefits).</p> <p>The common outreach practice for infographic promotion is asking the webmaster if he/she is interested to publish the infographic on his blog, share it to his social followers and get the link that the brand deserved.</p> <p>There’s nothing wrong with that. But if you can add a few tweaks to your outreach email, you can help your infographic earn more shares and natural links from researchers and bloggers.</p> <p>You can add these lines to your email:</p> <p><em>Thank you for allowing us to publish our infographic on your blog. Could we request something? Is there a chance to put some tags on it (tag 1, tag 2, tag 3) and put it under [Site’s Category] to let your visitors find the image easily.</em></p> <p><em>Thank you.</em></p> <p><em> </em>The more your infographic becomes visible on several tags  and properly categorized on the hosted blog, the probability of earning more page views is higher.</p> <h3><span><strong>15. Customize your site’s search box for most commonly used keywords</strong></span></h3> <p>Optimizing your site search can help your visitors convert to customers (<a href=”http://conversionxl.com/convert-visitors-improving-internal-site-search/” target=”_blank”>see this ConversionXL post for more information</a>).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/site-search.png”> <p><img class=”aligncenter size-full wp-image-2954″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/site-search.png” alt=”site search” width=”352″ height=”142″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/site-search.png 352w, http://digitalphilippines.net/wp-content/uploads/2014/10/site-search-300×121.png 300w” sizes=”(max-width: 352px) 100vw, 352px”/></p> </a></p> <p>Site search optimization is not only good for conversion rate optimization but also for adding visibility to your most important pages (those that already gained popularity and authority in your space).</p> <p>When people search for specific terms that are visible in your search box, your authority pages (e.g. top blog post) will normally be placed in the top spots of search results and thus, can earn additional shares and links from people who’re digging information from those pages of your website.</p> <p>Here is a <a href=”http://conversionxl.com/convert-visitors-improving-internal-site-search/” target=”_blank” rel=”nofollow”>great post on ConversionXL that will walk you through customizing your site’s search box</a>.</p> <h3><span><strong>16. Build relationships with active members in niche content-upvoting sites</strong></span></h3> <p>This technique will depend on whether or not your industry has websites where you can submit your post and be upvoted by other users (when found to be of high quality and useful for them).</p> <p>Examples of these content-upvoting websites are <a href=”http://www.reddit.com/” target=”_blank”>Reddit</a> and <a href=”https://news.ycombinator.com/” target=”_blank” rel=”nofollow”>Hacker News</a>.</p> <p>Getting your content to top page for those websites in the category of your choice would need connections with active memebers in order to rank easily in those sites.</p> <p>You can follow this step by step guide.</p> <p><strong>Step 1:</strong> Search for active members in your niche’s community website.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/niche-community-site.png”> <p><img class=”aligncenter size-full wp-image-2955″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/niche-community-site.png” alt=”niche community site” width=”800″ height=”374″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/niche-community-site.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/niche-community-site-300×140.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> Research on their personal blogs or websites, contact emails and social profiles (simply do a Google search <em>for</em> their names to find those basic details).</p> <p><strong>Step 3:</strong> Reach out to them and build relationships.</p> <h3><span><strong>17. Monitor resource pages and discover newly founded broken links</strong></span></h3> <p>If you are using broken link building for your marketing campaign, then this content promotion technique is for you.</p> <p>Resource pages are not constant in nature. Webmasters and content managers constantly update links pages with new resources and remove any resources that have no content in them (404 pages).</p> <p>If you already executed an outreach campaign for resource page link opportunities before, then you may want to go back again to your list of link prospects.</p> <p>What to do?</p> <p><strong>Step 1:</strong> Visit each of the resource page included in your list and check for new broken links (you can use <a href=”https://chrome.google.com/webstore/detail/domain-hunter-plus/ifnkckdlnkmcmlmleoiofljanabhmjgg” target=”_blank”>Domain Hunter</a> or <a href=”https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf/related?hl=en-GB” target=”_blank”>Check My Links tool</a>).</p> <p><strong>Step 2:</strong> Update your list with new founded broken links.</p> <p><strong>Step 3:</strong> Reach out again to resource page owners with broken links in their pages.</p> <p><span><strong>Pro tip:</strong></span> Take note of newly added content to resource pages and discover pages linking to them. This will help you find more link opportunities for your website.</p> <h3><span><strong>18. Community-based guest blogging</strong></span></h3> <p>Guest blogging is not dead. SEOs are still using it in the right way to show their industry expertise and increase popularity for their websites through links acquired from referring domains.</p> <p>Blogs with built in community are the best places to get links from given that you do not only get some SEO benefits but a ready to engage people that can help promote your content.</p> <p>How to do it?</p> <p><strong>Step 1:</strong> Go to <a href=”http://www.reddit.com/” target=”_blank” rel=”nofollow”>Reddit</a> and look for the reddit sections that are related to your industry (simple type in your keyword in the search box).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/reddit-niche-section.png”> <p><img class=”aligncenter size-full wp-image-2957″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/reddit-niche-section.png” alt=”reddit niche section” width=”800″ height=”497″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/reddit-niche-section.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/reddit-niche-section-300×186.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> Visit the top pages in your reddit niche section.</p> <p><strong>Step 3:</strong> Identify if there’s an opportunity to contribute content to those discovered blogs. Look for guest blogging guidelines or contribution page, or simply reach out to site owners and ask if they are interested for a free content (guest post).</p> <p><strong>Step 4:</strong> Contribute content to those websites.</p> <h3><span><strong>19. Add print this page button to your page</strong></span></h3> <p>Online marketers love to add social sharing buttons to their webpages but tend to forget adding <em>print this page</em> button to pages or content that can be used as references for educational purposes.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/print-page.png”> <p><img class=”aligncenter size-full wp-image-2958″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/print-page.png” alt=”print page” width=”800″ height=”518″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/print-page.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/print-page-300×194.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p>A few benefits of adding that print button to your page:</p> <ul><li>Allows visitors to share your page offline to their colleagues (after printing it on hard copies), which puts more eyeballs to your page</li> <li>Entices researchers to understand and learn information from the page, referencing it for their own content works.</li> </ul><p>Check out these resources to add <em>print page button</em> to your pages:</p> <h3><span><strong>20. Strategic internal linking</strong></span></h3> <p>Internal linking helps your non-ranking pages get promoted from pages that already have high page authority and have some domains already linking to them.</p> <p>If you’re still new in blogging, you won’t get much success with it, but as time goes by, your readers or fans will begin to read more of your pages not just the blog post that they landed on the first time.</p> <p>And this is where internal linking helps. It attracts people to read more of your content, which will later on translate to links and shares (when these people start to reference your works from their websites or just share it to their social followers).</p> <p>Here’s how you can do it.</p> <p><strong>Step 1:</strong> Go to your Google Webmaster Tools account – Search Traffic – Search Queries</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/gwt-search-queries.png”> <p><img class=”aligncenter size-full wp-image-2959″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/gwt-search-queries.png” alt=”gwt search queries” width=”800″ height=”454″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/gwt-search-queries.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/gwt-search-queries-300×170.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> List down all search queries with high impressions and CTR but have low Average position (low average position means that they’re not ranking high in search results).</p> <p><strong>Step 3:</strong> Check what pages on your website are targeting those search queries or keywords. Then include them also in your spreadsheet.</p> <p><strong>Step 4:</strong> Go to <a href=”http://www.opensiteexplorer.org/” target=”_blank”>Open Site Explorer</a>. Plug in your website into the tool and check the <em>Top Pages</em> section.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-top-pages-section.png”> <p><img class=”aligncenter size-full wp-image-2960″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-top-pages-section.png” alt=”top pages section” width=”800″ height=”518″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-top-pages-section.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/ahrefs-top-pages-section-300×194.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 5:</strong> Link to non-ranking pages (pages that have low average position) from your top pages in OSE. Ensure that linking pages are topically relevant to each other.</p> <h3><span><strong>21. Entice engagement through Recent Comments plugin</strong></span></h3> <p>One of the main goals of blogging is to increase page views and time spent by visitors on the site through engaging them in the conversation or comment platform (below each blog post).</p> <p>You can achieve that goal for your campaign if you can add a <em>recent comment section</em> on your website.</p> <p>Here is an example of a recent comment section on <a href=”http://www.seobythesea.com/” target=”_blank” rel=”nofollow”>SEO by the Sea</a>.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/recent-comments-plugin.png”> <p><img class=”aligncenter size-full wp-image-2961″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/recent-comments-plugin.png” alt=”recent comments plugin” width=”800″ height=”289″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/recent-comments-plugin.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/recent-comments-plugin-300×108.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p>How to do it?</p> <p><strong>Step 1:</strong> Install <a href=”https://wordpress.org/plugins/bwp-recent-comments/” target=”_blank”>Recent Comments plugin</a> on your blog.</p> <p><strong>Step 2:</strong> Make your community aware that your comment section exist. Share it to your social followers.</p> <p><em>Add these simple lines to your status updates.</em></p> <p><em>Hey guys, you can now see recent comments on my blog [attach screenshot]. 🙂 </em><em> Let’s talk in the comment section.</em></p> <h3><span><strong>22. Fix two widgets on your sidebar</strong></span></h3> <p>Remember the fixed widget plugin?</p> <p>You will use it again in this content promotion strategy.</p> <p>The process is very simple. You fix two widgets in your sidebar to increase your chances of achieving any of your two main brand-related goals.</p> <p>For instance, if your goals are subscription growth and social following boost, then you may want to fix your email opt-in form and social profiles widgets.</p> <p>How?</p> <p><strong>Step 1:</strong> Login to your WordPress account. Go to Appearance – Widgets. (Make sure you install <a href=”http://www.q2w3.ru/q2w3-fixed-widget-wordpress-plugin/” target=”_blank”>Q2W3 plugin</a>)</p> <p><strong>Step 2:</strong> Click Primary or Secondary sidebar.</p> <p><strong>Step 3:</strong> Click on the widgets that you want to fix on your website. Then check the Fixed Widget check box.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/fixed-widget.png”> <p><img class=”aligncenter size-full wp-image-2962″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/fixed-widget.png” alt=”fixed widget” width=”317″ height=”472″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/fixed-widget.png 317w, http://digitalphilippines.net/wp-content/uploads/2014/10/fixed-widget-201×300.png 201w” sizes=”(max-width: 317px) 100vw, 317px”/></p> </a></p> <p>Because you have two widgets to display on your website (which is very visible even if your visitor scrolls down to the bottom of the page), you have high probability that the visitor will click any of the two options: subscribe to your newsletter or click on your image pointing to your resource page (or content).</p> <h3><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/two-options.png”> <p><img class=”aligncenter size-full wp-image-2963″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/two-options.png” alt=”two options” width=”330″ height=”413″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/two-options.png 330w, http://digitalphilippines.net/wp-content/uploads/2014/10/two-options-239×300.png 239w” sizes=”(max-width: 330px) 100vw, 330px”/></p> </a><span><strong>23. Regular content contribution for blogs with huge email lists</strong></span></h3> <p>Bloggers are now revealing their email list numbers on their blogs (see examples below) to help them built trust to their target audience and capture their emails through the opt in forms.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/tripleseo-email-list.png”> <p><img class=”aligncenter size-full wp-image-2964″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/tripleseo-email-list.png” alt=”tripleseo email list” width=”237″ height=”315″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/tripleseo-email-list.png 237w, http://digitalphilippines.net/wp-content/uploads/2014/10/tripleseo-email-list-225×300.png 225w” sizes=”(max-width: 237px) 100vw, 237px”/></p> </a></p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/optimizesmart-email-list.png”> <p><img class=”aligncenter size-full wp-image-2965″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/optimizesmart-email-list.png” alt=”optimize smart email list” width=”800″ height=”42″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/optimizesmart-email-list.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/optimizesmart-email-list-300×15.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p>If you’re planning to do regular content contribution on popular blogs, then email list number should be one of your deciding factor when identifying if a blog is worth submitting your guest posts to.</p> <h3><span><strong>24. Use branded photos for content promotion efforts</strong></span></h3> <p>Visuals or images help users to depict in their minds the information they consumed from your content. It also helps them understand easily the message being presented in the article or page.</p> <p>You can actually use images (particularly branded images) to get more exposure for your content (image content promotion).</p> <p>Take a look at this simple image below. Did you know that it has been used 700+ times on the web?</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/seo.png”> <p><img class=”aligncenter size-full wp-image-2966″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/seo.png” alt=”seo” width=”500″ height=”300″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/seo.png 500w, http://digitalphilippines.net/wp-content/uploads/2014/10/seo-300×180.png 300w” sizes=”(max-width: 500px) 100vw, 500px”/></p> </a></p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/tineye.png”> <p><img class=”aligncenter size-full wp-image-2967″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/tineye.png” alt=”tineye” width=”706″ height=”219″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/tineye.png 706w, http://digitalphilippines.net/wp-content/uploads/2014/10/tineye-300×93.png 300w” sizes=”(max-width: 706px) 100vw, 706px”/></p> </a></p> <p>Images can give you links that are properly attributed to your domain. With that benefit, it can help you increase your domain authority as well as the authority of the page being linked to (where the image is included).</p> <p>Here is a step by step process on how to maximize images for link building and content promotion purposes:</p> <p><strong>Step 1:</strong> Find a non-licensed image to edit as your featured post image. Do a Google search for a term/phrase and click <em>Images</em>.</p> <p>Click on <em>Search Tools – Usage Rights – Labeled for reuse with Modification</em>.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/non-licensed-image.png”> <p><img class=”aligncenter size-full wp-image-2968″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/non-licensed-image.png” alt=”non licensed image” width=”800″ height=”327″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/non-licensed-image.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/non-licensed-image-300×122.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 2:</strong> Save the image of your choice and edit it using image editing tools like <a href=”http://apps.pixlr.com/editor/” target=”_blank”>Pixlr</a> and <a href=”https://www.canva.com/” target=”_blank”>Canva</a>.</p> <p><strong>Step 3:</strong> Include the image to your article, whether it is for your blog or guest blogging.</p> <p><strong>Step 4:</strong> Track non-attributed images using <a href=”http://tineye.com/” target=”_blank”>Tineye</a>. Simply upload your image to see image results.<a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/upload-your-image.png”> <p><img class=”aligncenter size-full wp-image-2969″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/upload-your-image.png” alt=”upload your image” width=”800″ height=”325″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/upload-your-image.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/upload-your-image-300×121.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p><strong>Step 5:</strong> Sort by newest links.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/sort-by-newest.png”> <p><img class=”aligncenter size-full wp-image-2970″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/sort-by-newest.png” alt=”sort by newest” width=”184″ height=”174″/></p> </a></p> <p><strong>Step 5:</strong> Check each and every page if they have links pointing to your domain. If a page is not linking to you, find its email address and reach out to the site owner or blogger. You can use the email template below:</p> <p><em>Hi [Name],</em></p> <p><em>I’m [Your Name], the [Positon] of [Company Name]. I’d like to thank you for your including our image in your latest article about [topic]. Much appreciated.</em></p> <p><em>Is there any chance you can mention our brand as the source of the image and link to our website? Please let me know if that is possible.</em></p> <p><em>Thank you again. Hoping to hear feedback from you.</em></p> <p><em>[Your Name]</em></p> <h3><span><strong>25. Use list post for content distribution efforts</strong></span></h3> <p>Brian Dean shared <a href=”http://backlinko.com/how-to-rank-for-any-keyword” target=”_blank”>a very simple guest blogging process on Backlinko that will get you results for your SEO campaign</a>.</p> <p>It’s all about using <em>expanded</em> list posts for guest blogging. Just like a simple list, you curate things, tools, resources or tips that are useful for your readers. But in every item on the list, you include detailed sections or put a step by step guide on how to actually do it. This makes it easy for people to extract information or understand clearly each item on your list.</p> <p>This image below is a screenshot of <a href=”http://www.searchenginejournal.com/6-white-hat-link-building-tips-2014-beyond/103575/” target=”_blank”>my old guest post on Search Engine Journal</a>. It is a good example of an expanded list post.</p> <p>It currently ranks for the phrase <strong><em>link building tips</em></strong> and <strong><em>white hat link building</em></strong>.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/10/link-building-tips-post.png”> <p><img class=”aligncenter size-full wp-image-2971″ src=”http://digitalphilippines.net/wp-content/uploads/2014/10/link-building-tips-post.png” alt=”link building tips post” width=”800″ height=”359″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/10/link-building-tips-post.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/10/link-building-tips-post-300×134.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <h3><span><strong>Conclusion</strong></span></h3> <p>Creating content is only half the battle. You’ve got to figure out how you can win in the competition by executing any of the above content promotion strategies.</p> <p>If you have a content promotion strategy in mind, let me know in the comment section below this post.</p> <p><em>If you liked this post, you can <a href=”http://digitalphilippines.us6.list-manage.com/subscribe/post?u=d5f018f6793e8d36a94dbfb6c&amp;id=d0b550136e” target=”_blank”>subscribe to this blog</a> or follow me on <a href=”https://twitter.com/venchito14/” target=”_blank”>Twitter</a> and <a href=”https://plus.google.com/u/0/117796233307589518472/” target=”_blank”>Google+.</a></em></p> <hr/><div class=”wpb_row vc_row-fluid”> <div class=”vc_span12 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_row vc_row-fluid”> <div class=”vc_span4 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_single_image wpb_content_element vc_align_center”> <div class=”wpb_wrapper”> <p><img width=”208″ height=”288″ src=”http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook.jpg” class=” vc_box_border_grey attachment-full” alt=”digital-philippines-ebook” srcset=”http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook.jpg 208w, http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook-152×210.jpg 152w” sizes=”(max-width: 208px) 100vw, 208px”/></p> </div> </div> </div> </div> <div class=”vc_span8 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element”> <div class=”wpb_wrapper”> <h4>Get the Link Building Starter Kit</h4> <ul><li>Six month link building plan for new and established websites</li> <li>Actionable tips to assess and analyze your backlink profile</li> <li>11 solid ways to find ideas for your content</li> <li>11 outreach templates from the world’s best link builders</li> </ul><p>Subscribe and get this awesome ebook today!</p> </div> </div> </div> </div> </div> </div> </div> </div> <p><strong><a href=”https://blockads.fivefilters.org”></a></strong> <a href=”https://blockads.fivefilters.org/acceptable.html”>(Why?)</a></p> Thu, 01 Sep 2016 01:01:33 +0000 Venchito Tampon article 25 Creative Content Promotion Strategies | Digital Philippines If there is one thing you shouldn’t forget about content marketing, it is implementing a solid and creative strategy to promote your content assets to your target audience. A strategic content promotion plan would help you in so many branding activities, such as: Building communities (sub-groups of your target audience) that are exposed to your… http://digitalphilippines.net/creative-content-promotion-strategies/ http://digitalphilippines.net/wp-content/uploads/2014/10/content-promotion-strategies.jpg en-US text/html http://digitalphilippines.net/creative-content-promotion-strategies/ Content Promotion http://digitalphilippines.net/12-link-search-tactics-prospect-thousands-link-opportunities/ http://digitalphilippines.net/?p=3159 <p>Link search is a phase in a brand’s link building campaign wherein most of the building efforts will highly depend on. This is where the success factors of link acquisition are noted, including:</p> <ul><li>Obtainability of links, considering the types of links being built (contextual/site-wide, local/international, homepage/deep link, etc..)</li> <li>Standard or quality of content existed in various blogs/sites</li> </ul><p>When done right, link search will provide you thousands of link opportunities that your competitors may haven’t search for.</p> <p>Below is a list of 12 link search tactics that you can use to create a giant spreadsheet of link prospects that you can later on reach out for link acquisition.</p> <h3><strong><span>1. Advanced search query</span></strong></h3> <p>There are many advanced search queries that you can use to prospect link opportunities based on the <a href=”http://www.buzzstream.com/blog/link-building-process-models.html” target=”_blank” rel=”nofollow”>link building model</a> you’re working on, but there’s only a handful of them that can help you find high quality link targets.</p> <p>Thanks to <a href=”http://www.targetlocal.co.uk/” target=”_blank” rel=”nofollow”>Garett Brown</a> that he took time to create this <a href=”http://www.targetlocal.co.uk/tools/link-prospecting-query-builder/” target=”_blank” rel=”nofollow”>link search query builder</a>. It is a very useful tool to <a href=”http://digitalphilippines.net/free-seo-tools-for-link-prospecting/” target=”_blank”>semi-automate link prospectin</a>g targeting very niche-specific pages/sites, which are yielded from the keywords, search type, TLD and link type used in searching.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/link-prospecting-query-builder.png”> <p><img class=”aligncenter size-full wp-image-3160″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/link-prospecting-query-builder.png” alt=”link-prospecting-query-builder” width=”547″ height=”392″ data-wp-pid=”3160″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/link-prospecting-query-builder.png 547w, http://digitalphilippines.net/wp-content/uploads/2014/12/link-prospecting-query-builder-300×214.png 300w” sizes=”(max-width: 547px) 100vw, 547px”/></p> </a></p> <p>This is the most basic link search tactic that every new link builders must know. If you’re going advance, then you can read the following resources for more knowledge about link prospecting.</p> <p><span><strong>Useful Resources:</strong></span></p> <h3><strong><span>2. Topical blogs</span></strong></h3> <p>If most of your efforts revolve around building relationships with bloggers, then finding topical blogs is the best link search method for you.</p> <p>Simply do a Google search (“industry” blog) for niches that are not directly connected to your brand but have a community of bloggers who might be interested to link to your page(s).</p> <p>For instance, this <a href=”http://digitalphilippines.net/” target=”_blank”>link building blog</a> is focused more on content marketing and link building topics than other internet marketing themes. But even though, I got high quality links from related sub-niches such as CRO, blogging, web design, affiliate marketing and student blogs.</p> <p>If I would want to expand my link territory, then I can use the following search terms when prospecting for link opportunities, knowing that other niches might find my posts useful for them and probably link to my blog from their own content:</p> <ul><li>“CRO” OR “conversion rate optimization” intitle:blog</li> <li>“Web design” intitle:blog OR “blog”</li> <li>“affiliate marketing” intitle:blog OR “blog”</li> </ul><p>In this link search method, you have to find the relevancy point between these niches and your brand, i.e. when you do outreach, you must be confident that they’re going to respond to your pitch because they are interested to what you offer.</p> <h3><strong><span>3. List of lists</span></strong></h3> <p>List posts are everywhere. And creating a list of these lists will give you hundreds of blogs that you can take advantage of for link building.</p> <p>Searching for these list posts is easy. You can use the following search queries:</p> <ul><li>Top 10 “industry”</li> <li>Top 50 “industry”</li> <li>Best of “industry”</li> <li>Ultimate list “industry”</li> </ul><p>If there are no list posts in your industry, then create one for your blog. You will have both a list of blogs/bloggers (that are potential linkers) and an added-value content that you can use for your pitch (telling bloggers that they’re one of your followers, as such, you included them in your latest content).</p> <h3><strong><span>4. Brand partners</span></strong></h3> <p>Putting brand partners in a list of link targets, for some marketers, would only be applicable for big companies who already had an opportunity to engage with other local and niche brands in the past. Since they had a database of existing partners, there’s a high chance to involve them into the company’s link development campaign.</p> <p>However, for small to medium sized enterprises, there are still partners that they might consider for link acquisition such as the following groups of people:</p> <ul><li>Suppliers / manufacturers who are connected to the brand.</li> <li>Local non-profit organizations where the brand had engaged in the past (i.e. sponsorships).</li> <li>Local educational institutions with specific courses directly aligned to the company.</li> <li>PR companies or news reporters who had just covered the brand for some good stories.</li> </ul><p>These groups of people can become your list of brand partners, wherein you can easily earn their trusts because of pre-existing relationships with these institutions.</p> <p>For an ecommerce client, you won’t go anywhere else finding those brand partners. Just look at their website, find a page that says, “List of suppliers/manufacturers”. Start prospecting from there and add all potential link targets to your spreadsheet. However, if there are no existing pages like the example earlier, then simply do a Google search to find you brand partners.</p> <h3><strong><span>5. Market-centered keywords</span></strong></h3> <p>One of the key ways to collect profitable link prospects in your database is to understand your market and what your target audience is really looking for online.</p> <p>For instance, if you’re working for a travel agency, you might consider industry phrases that’ll identify your market needs, such as:</p> <ul><li>Travel list</li> <li>Travel guide in 2015</li> <li>Travel guide in [city/location]</li> <li>Best places to see in [location]</li> <li>Travel blog with pictures</li> </ul><p>As you can see, these are the exact phrases people are searching for online to find relevant resources or content about travel, “why” and “what” type of search terms (what is travel) is insignificant to the market needs since people are more likely interested with <em>how’s</em> (map of going to specific location) <em>and when’s</em> (dates/times of best attraction in the city).</p> <h3><strong><span>6. Search dependent on content contributors</span></strong></h3> <p>Showcasing your brand’s expertise through blogging (i.e. regular contribution on other related blogs) can drive traffic and referral visitors to your website. When using this approach, the common way to find prospects for guest blogs is adding the terms (“write for us” or “guest post”) to search query, “industry”.</p> <p>Though you can already find a handful of blogs using that link search method, it won’t guarantee that those blogs are high quality and could provide value to your site (referral visitors and potential conversions).</p> <p>One profitable approach to prospect for content contribution blogs is finding the best author/blogger in the industry or determining the most active content manager/marketer of your competitor.</p> <p>Adding the name to the following search queries will end up having a bunch of blogs where the author had contributed his content to:</p> <ul><li>“[Name] is a content contributor for [Competitor Domain].com”</li> <li>“[Name] is the author of”</li> <li>“[Name] is the blogger at”</li> <li>“[Name] is the owner of”</li> <li>[Name] “author” OR “blogger” OR “marketer”</li> </ul><p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/link-search-content-contribution.png”> <p><img class=”aligncenter size-full wp-image-3161″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/link-search-content-contribution.png” alt=”link-search-content-contribution” width=”683″ height=”637″ data-wp-pid=”3161″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/link-search-content-contribution.png 683w, http://digitalphilippines.net/wp-content/uploads/2014/12/link-search-content-contribution-300×279.png 300w” sizes=”(max-width: 683px) 100vw, 683px”/></p> </a></p> <p>So if you’re targeting 50 high quality niche-specific blogs, then using that link search approach above could easily help you achieve your goal.</p> <h3><strong><span>7. Footprint prospecting</span></strong></h3> <p>Finding footprints of your competitors can quickly help you search for low hanging fruits in link building. However, to some extent, if it is done in a regular basis and this is the only approach you’re executing, then you shouldn’t expect a higher competitive advantage over your competitors (since obviously, you’re just following what others had been doing in the past).</p> <p>If you’re still building your brand from scratch, you can use footprint prospecting to find bloggers that you can connect with through blog commenting. This traditional link building technique still works when used as a pre-engagement activity before actually pitching bloggers for link requests or other content-led outreach methods.</p> <p><strong>A quick search query ([keyword] “leave a*” “comment”)</strong> could yield a good list of blogs where you can regularly check new posts and add useful and relevant insights in the comment section (to get into the radars of your target influencers).</p> <p>You may also want to seek footprints of your competitors to find new link opportunities for your brand. Do Google searches for the following search strings:</p> <ul><li>[competitor] “interview”</li> <li>[competitor] “news”</li> <li>[competitor] “press”</li> <li>[competitor] “author”</li> </ul><p>Then click “Search Tools” – Anytime – Past Month.</p> <p>Here are a few things you can see in the search results:</p> <ul><li>Author updates in the blog posts (i.e. editing texts and/or adding internal or external links to improve the page’s ranking potential).</li> <li>Text-based and video interviews.</li> <li>Webinars, podcasts and press releases of the brand associated by the author/owner.</li> <li>Social profiles of the author or the company.</li> </ul><p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search.png”> <p><img class=”aligncenter size-full wp-image-3162″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search.png” alt=”backlinko-search” width=”729″ height=”633″ data-wp-pid=”3162″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search.png 729w, http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search-300×260.png 300w” sizes=”(max-width: 729px) 100vw, 729px”/></p> </a></p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search-2.png”> <p><img class=”aligncenter size-full wp-image-3163″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search-2.png” alt=”backlinko-search-2″ width=”584″ height=”603″ data-wp-pid=”3163″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search-2.png 584w, http://digitalphilippines.net/wp-content/uploads/2014/12/backlinko-search-2-290×300.png 290w” sizes=”(max-width: 584px) 100vw, 584px”/></p> </a></p> <p>Don’t just follow the brand and its existing authors/owners. You may also want to track the following brand elements and eventually track their future mentions in other blogs/sites.</p> <ul><li>Future staff members</li> <li>Brand partnerships with relevant brands (supplier to manufacturer relationship)</li> <li>Books names or other content assets published by the brand (i.e. whitepaper “author” OR “whitepaper” author).</li> <li>Prominent interviewer always pop up in the search results when the search string (“competitor” OR “author” is used).</li> </ul><p>This link search method requires constant changes in search strings as it would need to adapt to updates happening in competitors’ brands and its industry.</p> <h3><strong><span>8. Customer Defining Keywords</span></strong></h3> <p>Customers when finding products or services in search are commonly using terms/phrases that define a target audience or their colleagues (fellow members) in the industry.</p> <p>So gearing your link search towards what customers are defining their group members will help you discover highly qualified prospects instantly.</p> <p>For example, if you own a running blog, you can use audience terms like:</p> <ul><li>Runner</li> <li>Marathoner</li> <li>Sprinter</li> <li>Jogger</li> <li>Trackman</li> </ul><p>You can add more customer-defined keywords to your list by going to <a href=”http://www.thesaurus.com/” target=”_blank” rel=”nofollow”>Thesaurus</a> and searching for available synonyms.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/runner-thesaurus.png”> <p><img class=”aligncenter size-full wp-image-3164″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/runner-thesaurus.png” alt=”runner-thesaurus” width=”798″ height=”424″ data-wp-pid=”3164″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/runner-thesaurus.png 798w, http://digitalphilippines.net/wp-content/uploads/2014/12/runner-thesaurus-300×159.png 300w, http://digitalphilippines.net/wp-content/uploads/2014/12/runner-thesaurus-280×150.png 280w” sizes=”(max-width: 798px) 100vw, 798px”/></p> </a></p> <p>You can also try visiting glossary pages in your niche and looking for specific terms that define groups of audience.</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/running-glossary-terms.png”> <p><img class=”aligncenter size-full wp-image-3165″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/running-glossary-terms.png” alt=”running-glossary-terms” width=”708″ height=”505″ data-wp-pid=”3165″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/running-glossary-terms.png 708w, http://digitalphilippines.net/wp-content/uploads/2014/12/running-glossary-terms-300×213.png 300w” sizes=”(max-width: 708px) 100vw, 708px”/></p> </a></p> <p>Instead of using the head industry keyword to prospect for link opportunities, you can use those customer-defining keywords to build a large database of link targets. In our given example, you can have the following search strings:</p> <ul><li>Marathoner “blog”</li> <li>Marathoner “resources”</li> <li>Marathoner “guide”</li> <li>Marathoner “links”</li> </ul><p>Changing the given customer-defined keyword to other industry audience groups (sprinter, trackman, jogger, etc..) will give you another hundreds of opportunities that you can’t find  by simply using the head term (running) in link prospecting.</p> <h3><strong><span>9. Industry Thought Leaders</span></strong></h3> <p>This is pretty much the same with footprint prospecting wherein you use names of authors from your competitors’ brands and add them to your advanced search operators to prospect for pages/sites where those authors had been mentioned.</p> <p>Industry thought leaders do not only represent companies they’re working for but media outlets, content sites, branded pages and communities where thought leaders participated and are credited for their works (by linking to their brands using names as anchor texts).</p> <p>Take note of brands with attached multiple authors and personalities since partnering with them can help amplify your content assets to a larger audience list (considering the number of followers each of the author has).</p> <p>Consider <a href=”http://moz.com/blog” target=”_blank” rel=”nofollow”>Moz</a> for example. The brand doesn’t just have one thought leader (<a href=”http://moz.com/about/team/randfish” target=”_blank” rel=”nofollow”>Rand Fishkin</a>) but three or more authors that are active in the community but represents one same company (<a href=”http://moz.com/about/team/cyrusshepard” target=”_blank” rel=”nofollow”>Cyrus Shepard</a>, <a href=”http://moz.com/about/team/drpete” target=”_blank” rel=”nofollow”>Dr. Pete</a>, <a href=”http://moz.com/about/team/jen” target=”_blank” rel=”nofollow”>Jen Lopez</a>, etc..).</p> <p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/moz-leaders.png”> <p><img class=”aligncenter size-full wp-image-3166″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/moz-leaders.png” alt=”moz-leaders” width=”800″ height=”487″ data-wp-pid=”3166″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/moz-leaders.png 800w, http://digitalphilippines.net/wp-content/uploads/2014/12/moz-leaders-300×182.png 300w” sizes=”(max-width: 800px) 100vw, 800px”/></p> </a></p> <p>In this case, learning from what the thought leaders are working to build their own personal brands will best help your campaign to identify opportunities that will give good impressions for your company as well.</p> <p>You may also try to determine what topics each industry leader is focusing on. Then try to invest in certain themes (one content theme at a time), then reach out to certain thought leaders who might be interested to consume and share your content.</p> <p>With Moz, authors have their own themes when creating content:</p> <ul><li>Rand Fishkin – videos, webinars and podcasts on advanced SEO and marketing topics (e.g. <a href=”http://moz.com/blog/category/whiteboard-friday” target=”_blank” rel=”nofollow”>Whiteboard Friday</a>).</li> <li>Pete – data-based content with graphs/illustrations (e.g. <a href=”http://moz.com/blog/more-google-answer-boxes-with-bonus-experiment” target=”_blank” rel=”nofollow”>Google Answer Boxes</a>)</li> <li>Cyrus Shepard – ultimate guides and curated content on advanced SEO topics (e.g. <a href=”http://moz.com/blog/7-advanced-seo-concepts” target=”_blank” rel=”nofollow”>Advanced SEO Concepts</a>)</li> </ul><p><strong>Pro tip:</strong> Adding expertise phrases of authors to search strings (e.g. “guide” “Cyrus Shepard”) would give you pages/sites where content assets of authors had been mentioned.</p> <h3><strong><span>10. Product/Category Keywords</span></strong></h3> <p>One of the under-utilized approaches in searching for link targets is adding brand’s categories to search strings. This method will uncover hundreds of opportunities target each and every type of product your brand is able to sell.</p> <p>Start by talking to your client on what types of products they are selling or simply go their website and look for brand categories.</p> <p>In our earlier example, you can have these types of products:</p> <ul><li>Flat feet running shoes</li> <li>High-arched feet running shoes</li> <li>Neutral running shoes</li> <li>Normal running shoes</li> </ul><p>Add your favorite keywords (reviews, forum, blogs) to categories (example above) to find loads of pages/websites that can potentially link to your content.</p> <h3><strong><span>11. Local-specific Keywords</span></strong></h3> <p>Making your search strings tailored to a local audience helps you discover and participate with local press outlets that have high chances of driving local traffic, resulting in an increase in sales.</p> <p>Combine your favorite keywords (reviews, resources, blogs) and local areas (e.g. Brisbane) to find local pages or sites. You can also be specific with cities by adding region or state, as well as Zip Codes to prospect for easy link opportunities.</p> <h3><strong><span>12. Resource Page Terms</span></strong></h3> <p>Seeking for link opportunities especially resources/links pages requires creativity in brainstorming for new search strings. This is true for industries that don’t have many pages for resources.</p> <p>In this case, you need to understand what industry terms webmasters are using or targeting in their existing links/resource pages.</p> <p>In running niche, you can be as specific as possible when doing link search (to find resource pages).</p> <p>Here is an example of using very specific search terms for resource pages:</p> <ul><li>intitle:resources OR inurl:resources “trail running”</li> <li>intitle:resources OR inurl:resources “kids running”</li> <li>intitle:resources OR inurl:resources “mountain running”</li> </ul><p><a href=”http://digitalphilippines.net/wp-content/uploads/2014/12/trail-running.png”> <p><img class=”aligncenter size-full wp-image-3167″ src=”http://digitalphilippines.net/wp-content/uploads/2014/12/trail-running.png” alt=”trail-running” width=”607″ height=”547″ data-wp-pid=”3167″ srcset=”http://digitalphilippines.net/wp-content/uploads/2014/12/trail-running.png 607w, http://digitalphilippines.net/wp-content/uploads/2014/12/trail-running-300×270.png 300w” sizes=”(max-width: 607px) 100vw, 607px”/></p> </a></p> <p>The more specific your search is, the easier for you to filter out irrelevant pages in search results and only qualify those sites that are high quality.</p> <p><strong>Pro tip:</strong> Always check out related verticals as you go looking for link prospects. This might uncover opportunities that could otherwise be undiscovered. In our example, adding these keywords “fitness resources” or “personal training” resources will help you build a large database of link targets.</p> <p><span><strong>Other Useful Resources:</strong></span></p> <p><em>If you’re looking for a high quality link building service, then you can contact our team to help you create a link strategy that fits your brand and industry.</em></p> <hr/><div class=”wpb_row vc_row-fluid”> <div class=”vc_span12 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_row vc_row-fluid”> <div class=”vc_span4 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_single_image wpb_content_element vc_align_center”> <div class=”wpb_wrapper”> <p><img width=”208″ height=”288″ src=”http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook.jpg” class=” vc_box_border_grey attachment-full” alt=”digital-philippines-ebook” srcset=”http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook.jpg 208w, http://digitalphilippines.net/wp-content/uploads/2016/03/digital-philippines-ebook-152×210.jpg 152w” sizes=”(max-width: 208px) 100vw, 208px”/></p> </div> </div> </div> </div> <div class=”vc_span8 wpb_column column_container”> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element”> <div class=”wpb_wrapper”> <h4>Get the Link Building Starter Kit</h4> <ul><li>Six month link building plan for new and established websites</li> <li>Actionable tips to assess and analyze your backlink profile</li> <li>11 solid ways to find ideas for your content</li> <li>11 outreach templates from the world’s best link builders</li> </ul><p>Subscribe and get this awesome ebook today!</p> </div> </div> </div> </div> </div> </div> </div> </div> <p><strong><a href=”https://blockads.fivefilters.org”></a></strong> <a href=”https://blockads.fivefilters.org/acceptable.html”>(Why?)</a></p> Thu, 01 Sep 2016 01:01:21 +0000 Venchito Tampon article 12 Link Search Tactics to Prospect Thousands of Link Opportunities Link search is a phase in a brand’s link building campaign wherein most of the building efforts will highly depend on. This is where the success factors of link acquisition are noted, including: Obtainability of links, considering the types of links being built (contextual/site-wide, local/international, homepage/deep link, etc..) Standard or quality of content existed in… http://digitalphilippines.net/12-link-search-tactics-prospect-thousands-link-opportunities/ http://digitalphilippines.net/wp-content/uploads/2014/12/12-Link-Search-Tactics-to-Prospect-Thousands-of-Link-Opportunities.jpg en-US text/html http://digitalphilippines.net/12-link-search-tactics-prospect-thousands-link-opportunities/ Link Development

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