Build Like a Pro: Google Analytics UTM Parameters Code

Follow the steps below to build GA UTM URLS like a Pro:

Essentially, UTM codes tell the story of how your traffic is coming to you.

  • Where is the traffic coming from?
  • How is it getting to me?
  • Why is it coming to me?

This works by using four elements called “UTM parameters,” below:

  • Source = traffic source like adwords, facebook, mediabuy
  • Medium = traffic types like cpc, banner, native
  • Content (optional) = name of content
  • Campaign = campaign objective

Example URL


*Note: A great agency is not a general contractor. A great agency is an extension of your company. A great agency is your favorite colleague!

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