Build Like a Pro: Google Analytics UTM Parameters Code
Follow the steps below to build GA UTM URLS like a Pro:
Essentially, UTM codes tell the story of how your traffic is coming to you.
- Where is the traffic coming from?
- How is it getting to me?
- Why is it coming to me?
This works by using four elements called “UTM parameters,” below:
- Source = traffic source like adwords, facebook, mediabuy
- Medium = traffic types like cpc, banner, native
- Content (optional) = name of content
- Campaign = campaign objective