Build Like a Pro: Google Analytics UTM Parameters Code

Follow the steps below to build GA UTM URLS like a Pro:

Essentially, UTM codes tell the story of how your traffic is coming to you.

• Where is the traffic coming from?
• How is it getting to me?
• Why is it coming to me?

This works by using four elements called “UTM parameters,” below:

• Source = traffic source like adwords, facebook, mediabuy
• Medium = traffic types like cpc, banner, native
• Content (optional) = name of content
• Campaign = campaign objective

Example URL
1upmedia.com/google-analytics-utm-parameters-code-builder/?utm_source=paidmedia&utm_medium=cpc&utm_content=utmbuilder&utm_campaign=outreach