Managing Your Corporate Reputation
In our current day and age, online corporate reputation management has become a crucial factor for consideration. Potential customers are going to come across your product on the internet, especially now with the advent of tablets and smart phones, and how your brand is represented online is of vital importance.
Something to remember is that the web makes it easy for you to not only promote your product and reel in consumers, but it also makes people feel much more open to sharing their opinions about you. Both of these aspects are “absolutely critical to your corporate reputation. In this article, you are going to learn the relatively simple things that you need to be doing for proper online corporate reputation management.
Online corporate reputation management is becoming easier and easier by the day. The internet is a vast area to cover, so it may sound intimidating at first. Really though, there are just a few things you need to cover yourself, with apps being available to handle the more expansive areas of the internet for you. Things to remember to monitor are:
- Your Own Site
- Social Media (Facebook, Twitter, Google+, etc.)
- Everything Else (This can be handled by an app, more later)
These are all places that you can strive to improve your corporate reputation by:
- Presenting things the way that you want them to be presented.
- Interact with customers and potential customers.
- See what others are saying about your product or service.
So, now that you have a basic idea of where to monitor your image and what you need to be doing with those, let’s look at each area individually and really delve into what you need to be doing in that specific area of the internet.
When someone visits your site, whether they have come to it via word of mouth, advertising, or a search engine, they are going to immediately form an opinion about your brand based off of what they see. It stands to reason then that you want your site to immediately give off the same image you want people to have of your company. If you want to have a very professional image, your page should look very professional. If you are going for a relaxed, fun environment, your website should reflect this, and so on.
Additionally, you are going to want your site to be as informative about what you are offering as possible, as well as being easy to navigate as you can manage. You may be asking yourself “What does that have to do with my corporate reputation?” The answer is that visitors to your site are going to form a subconscious association between what kind of experience they have with your site and your company as a whole. Therefore, the easier and more pleasant the experience is with your website, the better they are going to feel about your company from the beginning.
Something else you should consider doing in addition to ensuring that your site is easy and pleasant for visitors to use is to add some way for visitors to leave feedback. This serves several purposes. The most important ones are:
- It tells you what people think about your brand
- It allows the visitor to feel more involved; like their opinion matters to you
- It shows other potential customers visiting your site what they can expect from you
Now, you are going to want to be sure that you are doing everything right with your company, clearly, because you don’t want negative things up for the world to see about you. That, however, should already be your goal anyways. Seeing what people think about your brand lets you know what you are doing right, so that you can keep it up, and if you are doing something wrong, you will find out and be able to remedy it.
Additionally, making visitors feel like their opinion matters goes a long way towards establishing your corporate reputation as a company that cares. The best part of all of this is that you get it all right there on your company’s homepage, so it is easy to manage.
The next area of the internet you need to cover is social media. Sites such as Facebook, Twitter, Google+, and the like give you not only a good platform for promoting your product or service, but they also make for a great online corporate reputation management tool.
The reason sites like these are known as “social media” is because they promote communication between people. This is a perfect opportunity for you to interact with customers and potential customers. Much like with the feedback on your own site, you are making them feel like their opinion matters to you.
Additionally, they are a good way to monitor what people are saying about your brand outside of their interaction with you. For example, Twitter has a search feature that allows you to input a word or phrase and see every tweet sent out with that word or phrase. So, you could put in your company name, search, and see exactly what people are saying about your company. An added bonus is that this is also a good way to promote your business, by seeing what people are saying in regards to the products or services you offer.
Fortunately, there are applications out there that you can purchase for a one-time fee which allow you to search the entire web to see what people are saying about you. You can use these to monitor (and with some apps, repair) your corporate reputation. Just shop around to ensure you are getting the best deal based on what you need for your company. There you have it, all you really need to know for your corporate reputation management campaign