The latest Internet marketing articles, infographics, and videos from content marketing agency, Vertical Measures.
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Gated vs. Non-Gated Content: Why, How and When?
2017-05-09 12:00 UTC by Brad Kuenn
To gate or not to gate, that is the question. It’s a common dilemma for marketers today: do the pros of gating premium content outweigh the cons of asking for personal information from your visitors? We’ll offer an answer to this great gate debate, and provide the know-how to implement your own gated content to drive more traffic, leads and…
The Weekly Measure: Snapchat Mistakes, Link Outreach & Google Shopping Ads
2017-05-05 15:10 UTC by Zack Jones
The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates.
A Walkthrough of Structured Data and Schema Markup with Examples
2017-05-02 12:00 UTC by David Manng
The existence of structured data is Google admitting they don’t understand your site. At least not 100%, anyways. This isn’t a bad thing, however. In fact, I’d rather control what the search engines think of my page than leave it up to an internet robot.
The Weekly Measure: Increased SEO, Link Building Outreach & B2B Influencer Marketing
2017-04-28 15:30 UTC by Zack Jones
Search vs. Display Advertising in 2017
2017-04-25 12:00 UTC by Keegan Brown
Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both. There are several different factors to take into consideration when deciding which type of campaign is right for you. Whether you’re just starting your digital advertising efforts in 2017 or have years of experience but…