The Online Reputation Repair and Management Experts
When doing business online, there is nothing more painful than to hear that a potential customer “Googled” your company or personal name and will not be doing business with you because of what they read online.
Today, you are defined by what appears on Google, Yahoo and Bing. In fact, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, or a message board, the impact can be financially challenging at best and devastating at worst. The good news is that – with very rare exception – Reputation Management Consultants can resolve your issues with a speed that comes from knowledge and experience. The engineering talent and experience that we maintain in-house is second to none in the areas of Reputation Repair and Reputation Management.
We know how important it is that you have a positive online reputation. Potential clients and business partners will want to learn as much as possible about you before sealing a deal, and future employees will want to know they are in good hands with your organization. The first impression they receive of you and/or your company may be what they see in their Search Engine results.
We understand the online reputation problems you may face and we offer cost-effective results that contain long-term solutions. Our unique, time-tested Online Reputation Repair service – “Inoculation” – will help you get your name back under your ongoing control so that you can focus on running your online business.
Listings that are potentially damaging to your online reputation hurt your credibility and will make you lose potential business every day, especially if these listings are for you or your company’s name.
High-ranking negative listings will become stronger over time and many of them are full of User-Generated Content submitted anonymously (and, therefore, protected from deletion). Depending on the type of potentially damaging listing, it could rise quickly in Search Engine Results and it is vital that you take quick action. So how can you repair your online reputation and bring it back under your control? By turning to the Search Engine experts.
Our special brand of Online Reputation Repair, Inoculation, will help you suppress the negative listings that are hurting you and/or your company. We inoculate the first pages of Search Engine Results against negative listings by introducing more authoritative positive listings, which will naturally outrank and push down the negative ones. Repair service – “Inoculation” – will help you get your name back under your ongoing control so that you can focus on running your online business.
We know how to get the results you want and are constantly monitoring industry trends and shifts. Your Inoculation Campaigns will benefit from years of knowledge and experience, not trial-and-error guesswork. All work is checked for high quality and summarized in easy-to-read Monthly Reports.
We gear our Inoculation services toward high-profile businesses and individuals, though the same principles and techniques can be applied to organizations and persons with less “keyword competition.” Inoculation focuses on
We will gladly Inoculate one or more keyphrases by creating Micro-Sites, Blogs and various Social Media sites; we can also create and submit Press Releases and Syndicated Articles to our successful networks. We constantly check the progress of our work by analyzing Search Engine Rankings for the keyphrases we are Inoculating and report the progress to you on a continual basis. Repairing an online reputation takes continuous effort; the desired effect is a set of sustained results, not just quick fixes that lose traction once the contract terms have been fulfilled. Inoculation combines several proven, cutting-edge techniques that will keep your online reputation clean for years, not just weeks or days.
Whether you are a politician, high-profile business owner, multinational corporation or a local not-for-profit organization, trust the experts to help you repair and maintain your valuable online reputation.
Some reputation management and reputation repair companies will only commit to short contracts. While the monthly price tag may seem great for your budget, your online reputation will suffer in the long run if you do not have sustained results. Other firms only use the slander/libel angle and claim they can make negative listings “disappear”; the catch is that they charge you for each listing and this method will become expensive if new negative listings keep appearing. Some focus on the Blogging angle-they promise to inundate the internet with keyword-rich content. However, search engines will most likely recognize these websites as spam and either penalize or not index them.
What, then, is the right way to repair your online reputation? You need techniques that are acceptable to Search Engine administrators but are as effective as possible. We are always in touch with what Search Engines like to see and what makes a website “good.” If there are ever changes, we shift our strategies so that your money is being spent on the most useful techniques. Online Reputation Repair is essentially the application of advanced Search Engine Optimization (SEO) techniques. We have a strong background in SEO and utilize our knowledge and experience to help your Inoculation Campaign.
Inoculation can take many forms, depending on the status of your online reputation at the start of the Campaign. Having only one negative listing within the Top 20 results in a Search Engine for one non-competitive keyphrase is a relatively easy matter to handle. If you have five competitive keyphrases, each with 10 negative listings within the Top 20 results, that will require much more time and effort. Certain Search Engines also give a lot of “weight” to certain consumer review websites, such as RipoffReport.com. Government and education-related websites will also rank highly as they are historically authoritative.
- Micro-Sites: we will create websites with Latent Semantic Content and relevant outbound links. These websites are consistently updated with fresh content that contains the desired Inoculation keyphrases. Once the sites start to gain traction in the Search Engines, we start to apply more Social Media components, which dramatically improve their rankings. We host these sites on different IP addresses and different servers with specific Geo-targeting so that we can effectively link to and promote them in a very natural and organic way. Attention to detail in this technical area is critical to avoid unwanted automated penalties from major search engines.
- Blogs: these will either be created as a result of converting high-ranking Micro-Sites or joining existing Blog communities such as Blogger and LiveJournal. Blogs require much more maintenance but are excellent tools, as the main page, Categories, and individual posts can all rank very well.
- Press Releases/Syndicated Articles: we can promote your existing Press Releases or create some useful articles of our own. We submit these to effective networks, such as PRLog and eZine Articles. We also have access to thousands of highly authoritative and established online properties where we can leverage content and pages for the purpose of Inoculation.
- Link Building: aside from promoting our positive listings within the content of our Micro-Sites, Blogs and Social Media, we will also have our Linking Team point high-quality links to positive listings.
- Social Media: we can create Social Network profiles (Facebook and MySpace), Professional Network profiles (LinkedIn and Naymz), Mini-Blogs (Twitter), Wiki articles (Wikipedia and Knol) and other various sites that we can easily control. We have hundreds of these Social Media platforms operating very effectively for many current Inoculation Campaigns.
The timeline will be different for each Inoculation Campaign depending on the number and strength of the potentially damaging listings at the beginning of the Campaign. A smaller Campaign with a minimal amount of work will only require a few months until the Top 20 results are full of non-negative listings. An Inoculation Campaign with multiple keyphrases and several strong negative listings to start may take up to year or more until the Top 20 is “clean,” and will require more effort and resources. The end goal is always to create sustained results that will last for years to come.
“What happens once my Inoculation Campaign is over?” You may think that, once the contract terms end, our job is done. While it is true that the assets we create for you will continue to rank well, it is important to keep the momentum going. While it should no longer be necessary to work as intensely as before, it will still be necessary to occasionally and consistently update these pages so that Search Engines continue to place importance on them. You can choose to take full control of the assets we create for you or continue working with us on a less intensive level.
The high-ranking assets that you will have at the conclusion of your Inoculation Campaign can be assimilated into your own online Public Relations/Marketing processes. These assets, in addition to helping repair your online reputation, will have the added advantage of capturing your target audience! Your clients, critics, business partners and employees-whether former, current or future-can be assured of your reputation and directed to information that is relevant to them. We will help you leverage the assets we create in order to maximize their effectiveness in capturing potential new clients and business.
It will also be important to manage your reputation by monitoring the internet buzz about you. We can show you how to easily do this so that you can take matters into your own hand. Online Reputation Management (ORM) is an important key to improving your company’s customer service and/or your public image. This practice may consist of something as simple as keeping track of your keyphrases’ rankings or subscribing to RSS Feeds and downloading ORM software.
Managing your reputation is the more proactive approach while reputation repair is reactive. If a negative listing from before rears its ugly head again or someone starts attacking you again, we can quickly pick up right where we left off. Over time, managing and controlling your reputation should become easier and easier.
Start Your Inoculation Campaign Today!