Hard To Grow Sales All Alone!
Optimize Cash Flow | Mitigate Risk | Sales Engine Partnership
WHAT WE DO
We grow sales 8X times faster and 50% more efficiently by compressing 8 months of work into one. Go-to-Market process driven SALES ENGINE identifies the "Who – What – Where – How" of your target market to quickly win sales. Grow your company to the next level for less than 1 FTE (Full time employee) per year.
Why Choose Us?
Growing Sales Is Not Easy…
Process Creation is the biggest obstacle to growth – sales and marketing alignment requires expertise and months to achieve. If you accept sales and marketing are interdependent and essential to sustainable sales growth.- then we want to work with you.
Cash-positive Tech Company with 10 – 100 FTE and your situation looks like this:
HAPPY CLIENTS
WHAT WE DO
Turbo Charge Sales Engine to Scale Sales Quickly
Our Sales Engine is a powerful sales and marketing vehicle custom built to reflect your vision, goals, and business value to your target customers. Purpose built to amplify the attractiveness of your company’s product and services across today’s Internet driven Buyer’s Journey by optimizing advertising, contextual business value content and strategic outreach. In short, the Sales Engine provides the where-with-all to define and engage your target audience using proven marketing frameworks, automation, advertising, and statistical decision-making best practices. If required, the Sales Engine can integrate with existing CRM systems and sales practices to optimize all processes to drive sales wins . Like any engine it requires fuel (Advertising) as strategic investment to propel your business forward to where it can help win by demonstrating business value a target customers.
!upmedia distinctively maintains a 50% commitment of overall budget to Advertising to maximizes results No Plan – No Tools – No Hope
At this point you built amazing technology and guided your Company successfully to profitability but accept it will take a completely different skill set to continue to grow the Company to the next level and beyond. 1upmedia’s holistic Sales Engine is the perfect solution partnership to facilitate this transition by giving Leadership the expertise, processes, and tools to quickly grow sales and onboard salespeople.
Go-to-Market Framework
It all starts with a coherent GTM plan - Being able to articulate the business value of your product or service is fundamental to knowing where and how to win market share. GTM is a best practice exercise to determine competitive advantage, market segmentation and best way for engaging with prospects, value propositions / offers, objection handling, negotiating, and closing deals. It provides a structured framework that guides the sales conversion process to ensure flawless execution.
GTM Discovery Process
Fundamental to success is making coherent choices in terms of investment of limited human and financial resources. Our discovery process provides a strategic direction based on alignment of vison, goals and areas of relative strength in markets - where you can add business value - supported by financial, creative and operational efficiencies to support goal attainment. In short, smart choices maximize limited resources, enhancing goal attainment and success.
Strategic Decision Making
Advertising mix attribution is success driven but different for each stage - it is intrinsically complimentary and statistically connected. This means tracking and analyzing sales performance is crucial for identifying strengths, weaknesses, and areas for improvement. Sales metrics such as conversion rates, average deal size, customer acquisition cost, and sales cycle length help us measure and optimize the effectiveness of the sales engine. Risk can be further mitigated in custom financial attribution models.
Content Marketing
In today's Buyer's Journey storytelling content steeped in quantified use-case examples of providing business value are the best way to attract and resonate within your target market. In fact, storytelling content creation is now an artform involving a continual tactical pursuit of excellence through experimentation on how to best to reach your audience. These informed experiments eventually become digital or creative assets to be used repeatedly as part of a winning sales process that is continually fine-tuned and refined.
Performance Marketing
In today's dynamic landscape, harness the unparalleled power of Performance Marketing - a proven catalyst for exceptional results, risk mitigation, and accelerated business growth! Our obsession with quantifiable outcomes ensures a remarkable return on investment, driving increased sales and revenue that will elevate your business to new heights. But we don't stop there - we build a scalable sales engine that secures your long-term success. Powered by industry best practices, our data-driven strategies leave no room for guesswork, ensuring your achievements are nothing short of extraordinary. Embracing the power of emotional triggers, we empower your sales team to close deals with unrivaled finesse. Say goodbye to conventional marketing and unlock the door to revolutionary success.
Search Engine Optimization
Unlock Unmatched Growth with Cutting-Edge Search Engine Optimization (SEO) Services! In the fast-paced world of digital marketing, harness the unparalleled power of SEO to achieve exceptional results and skyrocket your online visibility. Be wary of other providers that employ low-quality SEO strategies, risking severe damage to your domain's reputation. Our SEO experts, armed with data-driven approaches and industry-leading practices, ensure your website climbs the search rankings, driving increased organic traffic and generating valuable leads. By choosing our services, you not only achieve remarkable business growth but also safeguard your domain's integrity, embracing success in today's ever-evolving digital landscape. Experience the transformative impact of SEO - where your triumph becomes our ultimate mission!
We just can not stand by to watch others fail when we can help.
At its core everything we do is based on one fundamental guiding principle – that sales and marketing have a symbiotic relationship where one cannot exist without the other in equal measure and alignment is paramount for success. In short, this is why it is a waste of valuable resources to hire for sales without a congruent marketing plan to support defined outcomes and results.
Been there done that, lets do it right the first time together.
Sales Engine Evolution
Big Data Start-up - Toronto
Problem -Brilliant Techie founder wanted to bring revolutionary analytic platform to market by yesterday… Sales Engine: Implemented a rapid sales approach that enabled the company to enter the market within 90 days, accelerating revenue generation. Go-to-Market process resulted in use case value propositions, website and messaging content to effectively communicate offerings.to target market Proof of Concept at Verizon, led to restoration of a mission critical media services revenue stream securing important deals, resulting in $500,000 in year one revenue.
Taking a company to the next level - TIBCO Solution Partner – Toronto Problem - Techie CEO with no plan wanted to grow company plateaued at $3 million a year. Action – Proposed complimentary TIBCO executive dashboard partnership leveraging consulting expertise to drive new revenue. Socialized ‘Go to Market’ plan to build microservice driven dashboard product - completed digital agency performance partnership due diligence to scale marketing and sales for quick launch; targeted fifteen companies executive for launch event leveraging Industry experts and Canadian MBA program to gain traction
Results – Holistic dashboard solution partnership doubled size of company.
Build business development Sales Playbook- OnX Enterprise Solutions – Toronto Problem – No new business development capability to grow for five different service areas: digital agency, cloud, storage, human capital, and NetApp. Action- Used discovery process to author use-case stories about successful technology applications and quantified business benefits; worked with CRM team to automate content creation and sales processes. Results – The storytelling strategy achieved 110% of $7 million objective increasing executive meetings by 100%
