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About Us

1UP Media is redefining how businesses think about content.

We built the URL Ledger™ to help teams stop guessing and start measuring, treating every URL like a financial asset. By identifying decay, dilution, and cannibalization across your site, we surface the silent losses that no analytics dashboard will show you.

We provide the system and the strategy to turn hidden waste into real returns.

Our Value

Our approach combines deep search intelligence, performance-grade analytics, and revenue-backed consulting to help your content portfolio perform like capital.

We don’t just find problems. We quantify them.
We don’t just offer advice. We give you line-item clarity.
We don’t just track content. We help you recover its value.

The result?

Your team makes smarter decisions, your content works harder, and your revenue climbs—without needing to publish a single new article.

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Clients guided through decay recovery and content realignment.
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Of audits reveal revenue-impacting waste on high-traffic URLs
$ 0 K+
In average pipeline recovery from top-performing case studies.
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High-risk URLs flagged and forecasted for recovery.

The Architect Behind the Ledger

me

Adam Willhoeft

Founder & CEO

Adam Willhoeft built the URL Ledger™ after years of watching great content quietly decay while teams chased vanity metrics. With a background in growth strategy, SEO, and performance systems, he realized the real problem wasn’t publishing more—it was not knowing what was already silently losing value. The Ledger was born to bring financial discipline to content portfolios, helping teams score, forecast, and recover what they were leaving on the table.

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Client Stories of Revenue Recovery

The URL Ledger helped us recover nearly $165K in lost pipeline by fixing just two decaying content clusters. It’s like uncovering hidden cash in your own site.
Jordan Ellis
Business Owner
The URL Ledger exposed exactly where our content was underperforming without needing a single analytics integration. We restructured five clusters and recovered thousands in monthly pipeline within weeks
Robert Brown
Business Owner
We updated 12 product-related articles based on Ledger insights and saw a 31% bump in revenue from organic traffic in under 45 days. Game changer.
Priya Mehta
Business Owner
It showed us we were cannibalizing our own top pages. We cut the waste, consolidated content, and watched rankings and revenue bounce back. This thing paid for itself fast.
Emre John
Business Owner
No fluff just a forensic-level audit of every URL. The URL Ledger gave us cluster-level risk scores we’d never seen before. It’s changed how we build, update, and measure content ROI.
William Smith
Business Owner
The URL Ledger showed us how much money we were losing on old blog posts that still got traffic but weren’t converting. We updated six pages and immediately saw a lift in both rankings and sales.
Alicia Tran
Business Owner
It’s like QuickBooks for content. We finally saw which URLs were dragging us down and which ones were quietly driving real ROI. The Ledger gave us clarity and control.
Mark D’Angelo
Business Owner