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Unlocking Hidden Revenue in a B2B Content Portfolio

Overview

A fast-growing B2B SaaS company had published 120+ pieces of content over the last year. Traffic looked stable, yet conversions were slipping, and high-intent leads were stalling. After a 60-second URL Ledger™ Audit, they uncovered hidden decay in two high-value content clusters and recovered nearly $165,000 in lost pipeline within six weeks.

The engagement proved a simple truth: content can be a cash-flow asset if you track it like one.

Problems

Despite steady traffic reports, the growth team sensed something was off. New content wasn’t converting, old content wasn’t ranking like it used to, and inbound leads were dropping with no clear explanation. What looked like a healthy performance on the surface was actually hiding structural issues beneath, problems only the URL Ledger™ could reveal.

  • Invisible Decay – Legacy URLs plateaued while the team kept producing new content.
  • Cluster Cannibalization – Nine overlapping posts competed for the same keywords, knocking a top-converting page from #2 to #11.
  • Revenue Blind Spot – Google Analytics showed traffic, but not the $8 000/month in missed pipeline the decay was causing.

Solution

Once the URL Ledger™ surfaced the true sources of decay, they moved quickly to implement targeted fixes. Instead of publishing more content, they focused on restructuring and optimizing what they already had. With cluster-level visibility, clear recovery playbooks, and dollar-based forecasting, they were able to act decisively and see results fast.

URL Ledger™ Approach

  1. Cluster Consolidation

    • Merged five overlapping blogs into one pillar page; redirected duplicates.

  2. Capital-Recovery Playbooks

    • Refreshed CTAs, internal links, and headers for LLM-friendly structure.

  3. Content P&L Mapping

    • Forecasted ROI per cluster, letting RevOps track uplift in dollars—not clicks.

Their team now runs a monthly URL Ledger Audit to keep decay in check and ensure every URL compounds, not cannibalizes.

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What Client Say

The URL Ledger helped us recover nearly $165K in lost pipeline by fixing just two decaying content clusters. It’s like uncovering hidden cash in your own site.
Jordan Ellis
Business Owner
The URL Ledger exposed exactly where our content was underperforming without needing a single analytics integration. We restructured five clusters and recovered thousands in monthly pipeline within weeks
Robert Brown
Business Owner
We updated 12 product-related articles based on Ledger insights and saw a 31% bump in revenue from organic traffic in under 45 days. Game changer.
Priya Mehta
Business Owner
It showed us we were cannibalizing our own top pages. We cut the waste, consolidated content, and watched rankings and revenue bounce back. This thing paid for itself fast.
Emre John
Business Owner
No fluff just a forensic-level audit of every URL. The URL Ledger gave us cluster-level risk scores we’d never seen before. It’s changed how we build, update, and measure content ROI.
William Smith
Business Owner
The URL Ledger showed us how much money we were losing on old blog posts that still got traffic but weren’t converting. We updated six pages and immediately saw a lift in both rankings and sales.
Alicia Tran
Business Owner
It’s like QuickBooks for content. We finally saw which URLs were dragging us down and which ones were quietly driving real ROI. The Ledger gave us clarity and control.
Mark D’Angelo
Business Owner

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