Inspired by Moody’s. Powered Like Bloomberg. Managed Like QuickBooks.
Reclassify Content as Capital
Every URL is scored, forecasted, and managed through the URL Ledger™.
Uncovering content decay and cannibalization before they devalue your portfolio.
If it’s not tracked like capital, it decays like debt.
70 ¢ of every content dollar vanishes within 90 days.
Traffic looks steady. Rankings seem fine. But beneath the surface, your content portfolio is bleeding value.
- High-intent URLs get cannibalized by newer posts.
- Flagship pages plateau below 15% of peak performance.
- Domain strength lags while keyword difficulty climbs.
- And Google rewires the SERP landscape weekly.
We built the URL Ledger™ to detect these silent losses before they impact revenue, so you can recover value, not just report decline.
Meet the 60s URL Decay Audit
Multi‑Vector Risk Model
From baseline drift to algorithmic volatility coefficients, every variable is modeled.
Zero Analytics Required
Just drop your domain plus total website investment. We'll simulate decay curves automatically.
Instant Dollar Impact
Watch the dashboard translate "traffic loss" into revenue at risk so finance signs off fast.
30 days
We turn your website into a performance-grade balance sheet.
Our Cluster Ledger™ scores every URL for decay, cannibalization, and dilution, then delivers clear plays to recover and compound your content’s ROI.
But insight without action is just noise.
That’s why we pair our analytics with revenue-backed playbooks and coaching that align marketing, RevOps, and finance around a single source of truth. So every fix shows up on the revenue line, not just in vanity metrics.
- Hidden-Waste Detector – surface decay and cannibalization before traffic or revenue slip.
- Capital-Recovery Playbooks – step-by-step actions to reclaim lost visibility and revenue.
- Content P&L Dashboard – translate clicks and rankings into real dollars saved or earned.
- Portfolio-Level Forecasting – predict how fixes compound across clusters and quarters
- AI-Mode & Deep-Search Ready – built for zero-click answers and LLM-powered SERPs.
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Content P&L System
Scores every URL like a financial-grade asset.
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% Average Recovery
Typical uplift in revenue within 90 days.
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+ Decay Vectors
Modeled out of the box, including AI-mode traffic loss.
Client Stories of Revenue Recovery
The URL Ledger helped us recover nearly $165K in lost pipeline by fixing just two decaying content clusters. It’s like uncovering hidden cash in your own site.
Jordan Ellis
Business Owner
The URL Ledger exposed exactly where our content was underperforming without needing a single analytics integration. We restructured five clusters and recovered thousands in monthly pipeline within weeks
Robert Brown
Business Owner
We updated 12 product-related articles based on Ledger insights and saw a 31% bump in revenue from organic traffic in under 45 days. Game changer.
Priya Mehta
Business Owner
It showed us we were cannibalizing our own top pages. We cut the waste, consolidated content, and watched rankings and revenue bounce back. This thing paid for itself fast.
Emre John
Business Owner
No fluff just a forensic-level audit of every URL. The URL Ledger gave us cluster-level risk scores we’d never seen before. It’s changed how we build, update, and measure content ROI.
William Smith
Business Owner
The URL Ledger showed us how much money we were losing on old blog posts that still got traffic but weren’t converting. We updated six pages and immediately saw a lift in both rankings and sales.
Alicia Tran
Business Owner
It’s like QuickBooks for content. We finally saw which URLs were dragging us down and which ones were quietly driving real ROI. The Ledger gave us clarity and control.
Mark D’Angelo
Business Owner
Seamless Integration Across Your Workflow Stack
The URL Ledger™ integrates directly with these tools, so you can act on insights without switching context. Whether it’s a decaying cluster, a cannibalized URL, or a fix-it-now alert, recommendations are delivered as tickets, tasks, messages, or notes automatically routed to where your team already works.
Request for Call Back
Let’s uncover what your URLs aren’t telling you.
FAQ
Why do you call it "URL Decay" instead of "Content Decay"?
Search engines rank URLs, not abstracts. Tracking at the page level—and then rolling up to clusters—ties decay directly to revenue and risk.
Do I need Google Analytics or Search Console connected?
No. Our decay model estimates loss even with zero analytics. Connect later for live tracking.
Does 1UP Media account for Google's AI Search & Deep Search?
Yes. Our engine includes three AI‑specific factors: zero‑click cannibalization, citation‑eligibility, and multi‑turn intent fit. Forecasts update as Google's models evolve.
Will I see AI‑Mode clicks in my dashboard?
Google's Search Console doesn't separate them yet, so we approximate using referrer patterns and on‑page engagement signals. You'll see a "Likely AI‑Mode" flag next to affected URLs.
What's a cluster and why should I care?
We hash related pages into a "cluster object," score its health, and predict half‑life. That prevents cannibalization and shows when to merge, prune, or refresh URLs.